Creative Director - Meta.com Brand and E-commerce

Overview

Meta is looking for an experienced Creative Director to shape the visual identity and brand storytelling for meta.com, our premier global online retail platform. This position combines brand narrative, e-commerce conversion strategies, visual design, and AI-driven innovation, with an emphasis on Go-to-Market initiatives. You'll collaborate closely with designers across disciplines, creative technologists, and engineers to deliver engaging digital shopping experiences that highlight our hardware products' value and capabilities. The role demands a balance of captivating creative direction and commercial effectiveness, with a deep understanding of e-commerce performance and generative AI integration to enhance creative workflows.

Key Responsibilities

• Lead the creative execution of GTM campaigns on the website, including landing pages, product launches, seasonal promotions, and merchandising content that translate strategy into immersive customer experiences.
• Work with product management, design, and marketing to define and maintain a clear, compelling GTM creative vision that ensures consistent brand messaging and storytelling across platforms.
• Develop a unified creative approach that harmonizes premium branding with usability, accessibility, and sales performance metrics.
• Produce persuasive design concepts and narratives that showcase the influence of creative leadership and content systems on e-commerce experiences.
• Manage cross-team collaborations to simplify complex requirements into engaging solutions that satisfy diverse stakeholder needs.
• Foster a culture of high-quality craftsmanship and creative excellence within teams.
• Partner with product and engineering to identify and implement enhancements that elevate brand representation and optimize customer shopping journeys.
• Direct the creative aspects of photography, videography, and 3D render productions supporting GTM and ongoing commerce needs, overseeing briefing, quality control, and cross-market consistency.
• Build scalable storytelling frameworks involving imagery and motion assets that build consumer trust, clarity, and facilitate confident purchases.
• Guide the adaptation of creative content for multiple global markets to ensure relevance and utility.

Mandatory Qualifications

• Over a decade of leadership experience in creative direction, interaction design, UX, and visual design across web and mobile platforms.
• Extensive cross-functional collaboration experience with product, design, engineering, research, marketing, merchandising, and content teams.
• Proven ability to lead multidisciplinary design teams and enhance product and brand experiences through strategic visual direction.
• Competence in employing AI tools to aid concept ideation, large-scale image asset creation, and innovation in creative workflows.
• Experience launching scalable e-commerce or consumer product platforms across vast catalogs, regions, and frequent GTM cycles.
• Strong grasp of design systems and brand principles impacting UX/UI, communication flow, and information architecture.
• Background in varied creative styles such as photography direction, animation/motion graphics, and interaction design.
• Experience managing creative production workflows involving agencies, freelancers, and external partners for photo, video, and 3D assets.

Preferred Attributes

• Skill in clarifying ambiguous or complex project requirements and proactively guiding solutions.
• Proven track record managing multiple projects simultaneously with shifting priorities and deadlines.
• Experienced in directing and coordinating creative contractors and agencies effectively.
• Knowledge in responsible and ethical AI implementation, including risk assessment and bias mitigation.
• Self-driven with strong organizational skills, attention to detail, and a results-oriented approach.
• Demonstrated success integrating AI to optimize creative workflows and deliver measurable improvements.
• Committed to continuous AI learning and staying updated on emerging technologies relevant to creative processes.

Company Background

Meta creates technology platforms that help people connect and grow communities and businesses. Since pioneering social networking, Meta has expanded to immersive technologies such as augmented and virtual reality to redefine social interaction beyond traditional digital and physical boundaries.

Equal Employment and Accessibility

Meta is an equal opportunity and affirmative action employer, embracing diversity without discrimination across all legally protected categories. Qualified applicants with criminal histories are considered in line with laws. Reasonable accommodations are available for candidates with disabilities throughout the recruitment process.

Compensation Details

The annual salary ranges from $177,000 to $248,000, supplemented by bonuses, equity, and benefits. Actual pay depends on skills, qualifications, experience, and location. This salary range reflects base pay exclusive of additional incentives.