Business Research Analyst

Overview

The Business Research Analyst partners closely with the Sales Coordinator and Real Estate Advisors to provide macro-level research insights at both regional and national scales. This role involves identifying rapidly expanding industry sectors and pinpointing promising companies through structured market study and commercial intelligence gathering. The analyst evaluates sectors, firms, investors, market shifts, and growth prospects across East Africa and beyond, forming a solid pipeline of vetted corporate leads.

Key Responsibilities

• Conduct ongoing market research focusing on target industries and sectors such as manufacturing, logistics, retail, FMCG, pharmaceuticals, data centers, and infrastructure investments.
• Create detailed company profiles outlining revenue, ownership, geographic reach, operational capacity, planned expansions, and financial robustness.
• Generate qualified business opportunities by developing and maintaining comprehensive databases.
• Prepare various intelligence reports including monthly industry insights, market opportunities, sector and competitor analyses, country investment briefs, client demand, and profiles.
• Support the sales team by preparing prospect summaries, benchmarking data, financial models, SEZ intelligence, comparable transaction research, proposals, and client meeting briefs.
• Maintain and update a market intelligence database emphasizing industry leaders and stakeholders.
• Represent the company at investment forums, trade missions, and relevant conferences.
• Produce detailed reports such as Monthly Industry Intelligence, Weekly Market Updates, Target Company and Decision Maker databases, Country Opportunity Reports, Sector Deep-Dive Reports, Transaction Trackers, and Market Opportunity Maps.
• Map decision makers to aid targeted outreach strategies.

Qualifications and Experience

• Bachelor’s degree in business, economics, finance, mathematics, physics, real estate, engineering, urban planning, or a related discipline.
• Between four and seven years’ experience in market research, business intelligence, strategy consulting, corporate finance, or commercial real estate research.
• Proven expertise in financial modeling utilizing Excel or dedicated software.
• Profound knowledge of B2B market analytics and investment research.
• Familiarity with industrial and commercial property markets in Africa is a strong advantage.

Personal Attributes

• Demonstrates a strong work ethic and dedication.
• Excellent analytical and critical thinking capabilities combined with strong commercial acumen and curiosity.
• Highly effective written and oral communication skills with the ability to clearly present to senior management.
• Solid grasp of fundamental finance and economic principles with practical application skills.
• Keen attention to detail and accuracy.
• Mature, energetic, pragmatic, and adaptable with sound commercial judgment.