Brand Manager

About Red Bull and Opportunity

Founded in 1987, Red Bull revolutionized the beverage industry by creating and leading the Energy Drinks category. Operating in over 178 countries with around 22,000 employees, Red Bull sold more than 14 billion cans in the past year. The company fosters a dynamic environment allowing employees to use their creativity and passion to drive impactful results and support innovative ideas.

Role Overview

The Brand Manager will spearhead the strategic planning and execution of impactful marketing campaigns, leveraging consumer insights to fuel brand growth and deepen customer engagement. This role is focused on designing and delivering innovative programs that broaden audience reach, enhance commercial performance and strengthen loyalty. The Brand Manager will collaborate closely with internal and external stakeholders and manage annual planning efforts to align global brand priorities with local market needs in Australia.

Key Responsibilities

• Work closely with the Head of Brand, regional teams, and international headquarters to ensure strategies are aligned, best practices shared, and global insights applied locally to maintain a premium and credible brand image.
• Lead the development and implementation of the annual business plan, integrating global brand objectives with local Australian market goals.
• Identify and manage strategic partnerships that deliver mutual benefits and authentic brand integrations.
• Support and coach internal teams in addressing brand challenges, including pitching concepts to customers and global stakeholders.
• Oversee significant marketing budgets with strict financial discipline and optimize return on investment.
• Collaborate with On & Off Premise account teams to understand their priorities and propose brand-led solutions that meet customer's business needs across various channels including Grocery, Petrol, Convenience, and emerging markets.
• Partner with Trade Marketing to create impactful retail marketing activities that lead category growth and attract shoppers.
• Act as a driving force for innovative ideas between Marketing and Sales, adapting communication styles to support sales teams in engaging customers effectively.
• Utilize consumer and market data to create category-leading, creative campaigns that deliver memorable experiences and drive commercial success.
• Engage with local and global external partners to ensure premium execution and credible integration of the brand in market.
• Lead 360-degree campaign development and execution, maintaining premium brand experiences at all touchpoints and ensuring accountability across teams.
• Maximize the effectiveness of global campaigns and partnerships by leveraging global resources and tailoring them for local market impact.
• Guide cross-functional teams through all project phases from concept to market rollout following Red Bull's standards.
• Manage creative and media agencies from briefing through delivery to guarantee alignment with brand objectives and quality standards.
• Conduct ongoing analysis and reporting of campaign and media results to refine creative investment and strategic impact.

Qualifications & Expertise

• University degree preferably in Marketing, Business, or Events Management.
• Approximately 5 to 10 years of relevant experience in marketing and brand management, with prior experience at the Brand Manager level; experience in the beverage sector is highly advantageous.
• Strong leadership qualities with the ability to thrive in an entrepreneurial setting, complemented by excellent project management capabilities and experience implementing effective processes and structures.
• A creative problem-solver experienced in managing programs from conception through execution.
• Exceptional communication and presentation skills, capable of influencing diverse audiences and managing multiple priorities simultaneously.
• Proficiency in Microsoft Excel and PowerPoint is essential.

Additional Information

This role will be recruited internally; recruitment agencies need not apply. Candidates must be legally entitled to work in Australia and be prepared to provide proof of eligibility. Applicants warrant that all information submitted is accurate and complete, understanding that false or misleading details may lead to rejection or termination of employment. Applicants are also advised to review the company's Privacy Statement and Australia Privacy Policy.

Application Period

The Expression of Interest for this position is open from 25th June until 23rd July 2026.