Brand Manager - Luxury Goods

About the Company

Our client is a well-established and highly regarded motor importer and distributor in Ireland, representing some of the most coveted brands in its sector. With a long-standing history and recognition as one of Ireland's top industry operators, the company is certified as a Great Place to Work and holds the IBEC Keep Well Mark, showcasing a true dedication to its workforce and corporate culture. Joining this organisation means becoming part of a team that takes equal pride in its operations and the premium brands it represents.

Role Overview

This key leadership position entails directing the marketing strategy for one of the most iconic and desirable brands in the Irish market. The role involves enhancing brand appeal through consistent storytelling and engaging customer experiences, collaborating closely with global brand teams to adapt campaigns locally, and working with the dealer network to execute activations that bring the brand to life throughout Ireland. This high-profile job demands translating global strategies into successful local campaigns, events, and partnerships while maintaining strong relationships with committed local partners.

Key Responsibilities

• Design and execute the annual brand strategy tailored for the Irish market in line with global objectives.
• Monitor brand performance through tracking, competitive analysis, and consumer insights to guide strategic planning.
• Represent marketing as a catalyst for growth during monthly business planning sessions.
• Drive dealer engagement to amplify the global brand strategy.
• Create and implement consumer-focused, omni-channel campaigns that optimise the full customer journey.
• Harness marketing data and insights to inform actionable recommendations and improve outcomes.
• Lead the brand’s online-to-offline initiatives, increasing website impact and efficacy.
• Oversee planning and delivery of new product launches within Ireland.
• Organise and lead brand events to vividly bring the brand experience to customers.
• Explore and develop new growth opportunities to broaden the brand’s market presence.
• Maintain robust relationships with Irish media outlets.
• Manage significant sponsorships in Ireland, including a prominent partnership with a major Irish TV production.
• Collaborate effectively with external agencies through briefing, direction, and performance evaluation.
• Maintain strong connections with global marketing teams and navigate approval procedures efficiently.
• Position the Irish marketing effort as a best-in-class centre of excellence.
• Engage closely with the local distribution and dealer network to inspire and advise marketing efforts.
• Review and align partner marketing plans with overall brand goals and oversee rebate funding processes.
• Prepare, present, and manage the annual brand budget with clear justification and KPI tracking.
• Report campaign performance and key learnings to senior stakeholders.

Candidate Profile

• Minimum of 5 years experience managing successful marketing campaigns, preferably within premium or luxury consumer brands.
• BSc or MSc degree in Marketing, Digital Marketing, or a related field.
• Comprehensive knowledge and hands-on experience across both digital and traditional marketing channels.
• Proven ability to optimise digital customer journeys and manage end-to-end lead generation and nurturing campaigns.
• Experience managing stakeholder relationships at international or global levels.
• Agency management proficiency.
• Comfortable balancing strategic thinking with hands-on delivery to achieve business goals.
• Strong analytical skills with the capacity to interpret marketing data into actionable insights.
• Proactive engagement with internal and external stakeholders.
• Excellent verbal and written communication skills.
• Exceptional attention to detail, producing high-quality work consistently.
• Highly organised, capable of managing multiple projects simultaneously and prioritising tasks independently.
• Authentic brand ambassador who is passionate about representing and connecting with the brand.