Brand Designer

About the Company

Nectar Social is pioneering an AI-driven social operating system that transforms how brands engage with their communities. Founded by former Meta product and engineering leaders, and backed by over $30 million in funding from investors such as GV and True Ventures, Nectar Social collaborates with notable brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, and OLIPOP. They aim to redefine social commerce by integrating community, conversation, and commerce seamlessly.

Role Overview

As the inaugural Brand Designer at Nectar Social, based in Palo Alto, CA, you will have the unique opportunity to craft the company's entire visual brand identity from the ground up. This role involves close collaboration with the co-founders and key stakeholders to shape the visual direction across all brand and marketing touchpoints, including early product design. This position is for a creative pioneer ready to build and expand a design framework, not just maintain existing assets.

Key Responsibilities

• Develop and continually refine Nectar Social's visual identity system encompassing logo, typography, color palette, iconography, and motion graphics adaptable for web, product interfaces, social media, and print materials.
• Lead brand visual output across various mediums such as the company website, landing pages, pitch decks, one-pagers, and sales collateral.
• Create social and campaign content that effectively communicates Nectar's brand voice during launches, announcements, and ongoing marketing efforts.
• Establish and maintain comprehensive brand guidelines that support scalability as the company and design team grow.
• Collaborate intimately with founders, marketing teams, and early product and engineering members to ensure brand consistency and alignment across all user experiences.
• Play a pivotal role in forming and expanding the future design team as the first design hire.

Candidate Requirements

• Minimum of four years experience in brand or visual design, preferably including startup or agency environments with exposure to diverse brand touchpoints.
• A portfolio showcasing systems thinking with cohesive and adaptable brand identities demonstrated across multiple platforms and formats rather than isolated projects.
• Ability to independently establish creative direction without relying on pre-existing processes, essentially creating the brand playbook.
• Excellent skills in typography, layout, and color theory, combined with proficiency in Figma; additional experience with motion and video design tools is advantageous.
• A strong interest in AI’s influence on marketing, though a technical background is not necessary.
• Experience designing for B2B SaaS, marketing technology, or community/social platforms is a plus.

Benefits and Perks

• Competitive salary along with early-stage equity participation.
• Comprehensive health, vision, and dental insurance plans, plus a 401(k) matching program.
• Clear pathways for career advancement as the company scales.
• Complimentary lunch provided daily at the Palo Alto office located on University Avenue.
• Direct involvement with cutting-edge AI tools, influencing how brands implement these innovations.
• A highly motivated and collaborative team working to define a novel category within AI-native marketing infrastructure.