Assistant Store Manager

Role overview

Flo & Frankie is looking for a driven, people-first Assistant Store Manager to support the Bayfair boutique in Mount Maunganui. This role suits someone who enjoys fashion retail, building strong customer relationships, and helping a team deliver memorable shopping experiences in a lively store environment.

In this position, you will partner with the store leadership team to guide daily operations, strengthen service standards, encourage a positive team culture, and support the store’s commercial performance.

What you will do

• Support the store team in delivering outstanding, personalised service to every customer.
• Help create an upbeat, welcoming, and motivating work environment.
• Encourage, coach, and inspire team members so they can perform confidently.
• Contribute to sales growth and overall store results.
• Assist with training team members in selling techniques and customer service standards.
• Use practical problem-solving, organisation, and initiative to keep the store running smoothly.
• Step in where needed and adapt quickly to changing retail demands.

What the employer is looking for

• Strong enthusiasm for excellent customer service and genuine customer connection.
• Supportive leadership capability and a collaborative approach.
• Ability to motivate others and bring out the best in a team.
• A commercially aware mindset with attention to sales performance.
• Previous involvement in coaching or training staff in sales and service.
• Solid organisation, initiative, and problem-solving skills.
• A flexible, positive attitude and readiness to take on challenges.
• Interest in fashion and helping people feel confident.

About Flo & Frankie

Flo & Frankie is a family-owned New Zealand business built around quality products and genuinely warm service. The company values people, confidence, and empowerment, and aims to create memorable customer experiences that feel personal and thoughtful.

The business describes its culture as flexible, supportive, and growth-oriented, with a focus on helping employees develop while providing strong staff support and above-market pay.

Perks and benefits

• Hourly pay at an above-market rate.
• Friendly, supportive, and down-to-earth team culture.
• Generous staff discounts and achievable super sale bonuses.
• Ongoing rewards, recognition, and a fun workplace atmosphere.
• Regular training to help you stay confident and effective in the role.
• Support from a New Zealand-based head office team with in-store presence.
• Strong opportunities for both personal and professional development.
• Access to free, confidential EAP support services.
• The chance to wear Flo & Frankie brands every day.