Visual Merchandiser

Role Overview

The Visual Merchandiser is tasked with designing and sustaining visually appealing retail spaces that embody the brand’s essence, enrich the shopper's experience, and boost sales outcomes. This position ensures consistent application of merchandising standards across stores while customizing displays to suit local preferences, campaigns, and commercial goals.

Primary Duties

• Apply and uphold visual merchandising standards throughout all allocated stores following brand protocols.
• Develop window exhibitions, in-store arrangements, planograms, and promotional displays.
• Present products in a way that enhances brand storytelling, seasonality, and key product launches.
• Maintain excellent store presentation, cleanliness, and uniform visual appeal.

Brand Representation & Customer Engagement

• Convert brand identity into striking in-store visuals that improve the customer experience.
• Guarantee that visual presentations reinforce the luxury image and brand narrative.
• Collaborate closely with retail teams to sustain visual quality daily.

Commercial Alignment

• Coordinate visual merchandising efforts with sales objectives, promotional calendars, and commercial priorities.
• Strategically position products to enhance sales, including cross-selling and impulse buying.
• Assist in new store launches, renovations, and re-merchandising tasks.

Training and Support

• Educate store personnel on merchandising standards, principles, and industry best practices.
• Conduct frequent store inspections, offer constructive feedback, and propose improvement strategies.
• Serve as a visual merchandising representative within the retail network.

Collaboration & Coordination

• Work jointly with Brand, Marketing, Retail Operations, and Supply Chain teams.
• Support seasonal marketing campaigns, new product introductions, and special retail events.
• Ensure on-time implementation of merchandising guidelines and visuals across stores.

Monitoring & Compliance

• Track and report adherence to visual merchandising standards.
• Document and communicate best practices and visual updates to stakeholders.
• Ensure all visual setups meet health, safety, and operational standards.

Qualifications & Experience

• Diploma or Bachelor’s degree in Visual Merchandising, Design, Fashion, Marketing, or a related discipline.
• Between 2 to 5 years of retail visual merchandising experience.
• Preferably experienced within luxury, beauty, or fashion retail sectors.
• Experience coordinating visual merchandising across multiple or regional stores is advantageous.