Social Media Manager

Company Overview

Glossier is a brand driven by people, creating meaningful online and offline experiences. Over the past 11 years, it has evolved into an iconic lifestyle brand deeply connected to its community through empathy, consistency, and emotional engagement. The brand emphasizes human connection, curiosity, playfulness, and helpfulness, aiming to become the Most Loved Lifestyle Brand globally.

Role Summary

We are seeking a creative, community-centered Social Media Manager to develop distinctive social strategies and campaigns that build brand recognition and advocacy. This position reports to the Senior Social Media Manager and involves growing audience engagement across all owned channels.

Responsibilities

• Manage daily social channel operations including content planning, calendar scheduling, caption writing, and performance reporting.
• Collaborate with cross-functional teams to execute social strategies for product launches and ongoing content.
• Contribute fresh ideas for continuous content and campaigns and apply cross-channel strategic planning to boost engagement and innovation.
• Brief internal teams and external vendors to leverage opportunities for featuring content across owned social platforms.
• Create ad hoc content for TikTok, Instagram Stories, and Instagram posts when required.
• Produce basic social media reports to evaluate content effectiveness.
• Stay current on social media trends and identify opportunities for brand engagement.
• Develop an interactive social dashboard for actionable insights to optimize results over time.
• Foster and sustain the brand’s online community through meaningful interactions, monitoring social sentiment, and responding to comments and feedback promptly.
• Oversee social calendar management and take ownership of social media initiatives.

Candidate Expectations

• Able to work onsite from the Los Angeles office at least three days a week.
• Creative thinkers with enthusiasm for beauty, social media content creation, and social-first graphic design.
• Analytical mindset focused on strategy optimization within a collaborative team setting.

Qualifications and Skills

• 3 to 5 years of experience managing social media and content creation within the beauty sector or related industries.
• Excellent written and verbal communication skills with strong attention to detail, especially in consumer-facing content.
• Customer-centric approach coupled with a passion for crafting memorable content and willingness to challenge prevailing norms.
• Sound understanding of SEO principles and website traffic analytics.
• Strong knowledge of social media key performance indicators and analytical reporting tools.
• Experience collaborating across teams to support brand objectives.
• Proactive self-starter able to act decisively and move quickly in implementing ideas.
• Effective coordination with internal and external stakeholders, maximising outcomes despite resource constraints.
• Proficiency with Figma, Adobe Photoshop, Canva, CapCut, or similar video editing and design software.

Compensation and Benefits

• Estimated annual salary ranges from $82,000 to $107,000 depending on experience and qualifications.
• Opportunity for salary growth based on performance.
• Full-time employees receive comprehensive benefits including medical insurance, 401K, equity through Restricted Stock Units, paid time off, and disability leave.

Equal Employment Opportunity

Glossier is committed to equal employment opportunity and does not discriminate based on race, religion, gender identity, sexual orientation, age, nationality, veteran status, disability, or any other legally protected characteristic. This commitment applies to all employment decisions and workplace practices.