Social Media Manager

About Power Yoga Institute

Located in Hamburg, Germany, the Power Yoga Institute is a health and sports organization committed to promoting physical fitness, mental resilience, and mindfulness through high-quality yoga offerings. The institute caters to individuals who embrace an active lifestyle combined with holistic well-being. Alongside in-person classes, the institute leverages digital channels to inspire and connect its community.

Role Overview

As a Social Media Manager, you will oversee the planning, creation, and publication of content across the institute's social media platforms. Your responsibilities include developing editorial schedules, crafting engaging texts, images, and short videos, and maintaining consistent brand messaging. Daily tasks involve managing the community, analyzing key metrics, and optimizing campaigns to enhance reach and engagement. Collaboration with the marketing and course teams is integral to communicate promotions, events, and new offerings effectively. This full-time role is based in Hamburg with a hybrid work model allowing partial remote work from home.

Qualifications

• In-depth expertise in social media marketing and social media optimization, preferably within the sports, health, or lifestyle sectors.
• Strong communication skills with proficiency in writing for digital platforms aimed at targeted audiences.
• Experience in developing and implementing content strategies, including editorial planning and cross-channel coordination.
• Proficiency with popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, along with fundamental knowledge of analytics tools.
• A relevant degree or professional background in marketing, communications, media, or related fields; interest in yoga, fitness, or mindfulness is a plus.
• Structured, independent, and team-oriented work style paired with creativity, reliability, and fluency in both German and English.