Senior Manager, Digital Performance and Insights

About Aon

Aon is committed to empowering better decisions that protect and enhance lives globally. We foster trust as one united, inclusive team passionate about helping our colleagues and clients succeed.

Role Overview and Responsibilities

• Lead digital performance strategy and analytics, aligning insights with Strategic Marketing and business priorities.
• Translate marketing and business queries into structured analyses and reporting focused on measurable business impact.
• Collaborate with MarComms and Sales Enablement teams to ensure insights drive actionable decisions beyond mere reporting.
• Monitor and optimize website and SEO performance through reports on business-critical content, user behaviors, and conversion rates.
• Work alongside digital, content, and SEO partners to prioritize improvements and run data-driven testing initiatives.
• Manage and refine core digital marketing dashboards and reporting frameworks for continuous enhancement.
• Provide clear, actionable insights to marketing and business stakeholders from reports and dashboards.
• Implement data quality assurance processes to maintain accuracy, completeness, and consistency in marketing performance data.
• Advocate best practices in marketing data management, documentation, and governance.
• Identify opportunities to incorporate AI, automation, and advanced analytics to scale insights including predictive performance, segmentation, and personalization.
• Design and deploy reusable analytical frameworks and models supporting ongoing optimization efforts such as funnel analysis and attribution modeling.
• Partner with analytics and technology teams to ensure solutions are scalable, maintainable, and secure.
• Serve as an embedded partner to the Global Head of Digital Marketing and Strategic Marketing leaders, clearly defining boundaries between insights and execution.
• Maintain governance and documentation standards for handoffs to campaign, content, and digital execution teams.
• Develop strong collaborations with regional and functional marketing teams to standardize measurement and share best practices globally.
• Continuously identify measurement gaps and recommend improvements to tools, processes, and skills.
• Create and deliver training, playbooks, and guides to raise digital performance literacy across marketing.
• Stay abreast of emerging trends in digital analytics, marketing technology, and AI to suggest innovations that increase marketing effectiveness and efficiency.

Qualifications and Experience

• Bachelor’s degree or equivalent experience in business, marketing, data analytics, or related discipline.
• Between 5 and 10 years of experience in digital performance, CRM, and data management, preferably within the financial services sector.
• Demonstrated ability to leverage CRM strategies and data insights to boost customer engagement and revenue growth.
• Strong analytical skills combined with commercial awareness and a focus on results.
• Current knowledge of digital marketing trends, marketing technology including data marketing, automation platforms, and emerging social media channels.
• Self-driven with resourcefulness to work independently while contributing innovative perspectives and strategies.
• Excellent communication skills and ability to collaborate effectively across teams.