Marketing Planner

About SaboGame and Job Overview

SaboGame seeks a proactive Marketing Planner to coordinate strategic marketing efforts for its gaming projects. The role involves crafting comprehensive marketing strategies, managing campaign execution, and collaborating cross-functionally to drive business goals.

Working Conditions and Compensation

• Salary range: 12,000,000 to 20,000,000 VND plus bonuses
• Working hours: Morning shift from 09:00 to 12:00 and afternoon shift from 13:30 to 18:00
• Dynamic and friendly work environment promoting creativity and individual strengths
• Monthly, annual, and holiday bonuses provided
• Employee benefits compliant with state labor laws
• Fully equipped workplace with necessary tools and technology
• Regular salary reviews quarterly and annually based on performance

Primary Responsibilities

• Lead coordination between departments to develop marketing plans for games, including defining marketing strategies, USP content, and messaging
• Design detailed marketing plans for game tournaments
• Oversee entire campaign lifecycle: setting KPIs, monitoring progress, fostering creative ideas, allocating resources, selecting channels, and managing campaign logistics
• Manage the production of media and advertising materials for branding and user acquisition activities
• Collaborate effectively with teams such as operations, user acquisition, design, and branding to advance business objectives
• Supervise team performance and create development plans to enhance members' capabilities
• Work closely with related departments to optimize advertising campaigns, cost-per-install (CPI), and conversion rates
• Collect, analyze, and evaluate campaign effectiveness to inform future plans
• Provide regular progress and results reports to direct management

Candidate Requirements

• Minimum 2 years of relevant experience working with Facebook, TikTok, Google, or ASA platforms on executed projects
• Proficient in data analysis, strategic planning, tactical execution, and problem-solving
• Strong writing and presentation skills with a detail-oriented mindset and analytical aptitude
• Fluent in using tracking, research, and analytics tools
• Highly proactive, enthusiastic, and committed
• Energetic, agile, and adept at handling unexpected situations
• Able to work under high pressure and manage time effectively
• Preference for candidates with gaming industry knowledge
• Experience in actual deployment of mobile game projects is an advantage