Marketing Manager

Job Overview

Based in Gurugram, India, this onsite role focuses on leading strategic marketing efforts for a global software solutions provider. The Marketing Manager will be accountable for developing measurable, high-impact marketing strategies, including multi-channel integrated and Account-Based Marketing (ABM) campaigns, aligning closely with business revenue goals.

Key Responsibilities

• Lead creation and roll-out of comprehensive marketing plans and ABM programs across varied channels, targeting business priorities.
• Collaborate intensively with sales leadership and business development to generate and accelerate qualified sales pipelines.
• Manage full-cycle campaign execution encompassing timelines, budget control, performance monitoring, and ROI analysis.
• Direct digital marketing initiatives such as email marketing, webinars, lead nurturing, content syndication, events, and marketing automation.
• Oversee the development and governance of marketing collateral, ensuring consistent messaging, clear value propositions, and adherence to brand standards.
• Coordinate with regional and global marketing teams, including stakeholders in Europe, to align marketing efforts internationally.
• Plan and organize large-scale virtual and live customer events, conferences, and executive briefings to enhance customer retention and drive sales growth.
• Analyze marketing campaign results and market data to refine strategies and improve conversion metrics.
• Serve as a trusted advisor on market trends, customer insights, and competitor positioning within the software solutions sector.

Educational and Professional Qualifications

• Bachelor’s degree in Marketing, Business Administration, or equivalent; Master's degree preferred.
• Minimum 14 years of experience in B2B marketing, mainly within software solutions, enterprise technology, or related high-tech fields.
• Proven ability to lead integrated marketing campaigns and ABM activities collaboratively with sales teams.
• Strong proficiency with marketing automation platforms (e.g., Pardot, Salesforce Marketing Cloud, HubSpot) and CRM tools such as Salesforce.
• Advanced skills in Microsoft Office; familiarity with HTML and other digital marketing tools advantageous.
• Exemplary analytical skills with attention to detail and ability to base decisions on data.
• Excellent communication, stakeholder management, and interpersonal skills.
• Capability to work efficiently in a fast-paced, deadline-driven international environment.
• Attributes of responsibility, flexibility, customer centricity, and pragmatism.
• Fluent English communication skills, both written and spoken.

Company Profile

Octave provides critical software solutions that enable organizations to make informed decisions throughout asset life cycles, focusing on performance, safety, and reliability. With approximately 7,200 employees across 45 countries, Octave transforms complex operational data into actionable insights for enhanced performance and incident response.

Why Join Octave?

• A leadership role that shapes strategic marketing within a dynamic software environment.
• Continuous opportunities for professional development and career progression.
• A collaborative environment where contributions are valued and decision-making is swift.
• An open, diverse, and inclusive culture with a global presence.
• A commitment to supporting employee ambitions and fostering inclusivity and fairness.