Marketing Coordinator

Overview

Shake Shack Canada is seeking a naturally curious and culturally aware Marketing Coordinator who excels at storytelling and content creation. This role is central to the brand's presence, responsible for producing captivating content and nurturing a lively, engaged community as the brand expands across the country.

Role Scope

This position is a high-output, hands-on role within a small, driven team, requiring an energetic self-starter who excels in fast-paced settings, anticipates needs proactively, and passionately executes innovative ideas. The Marketing Coordinator will record moments at Shake Shack locations, kitchens, events, and within the community, transforming them into impactful digital content. Responsibilities extend from shooting and editing content spontaneously to developing a strategic content calendar, owning the brand's daily storytelling.

Key Duties

• Develop, shoot, and edit original photo, video, and graphic content for social media platforms including TikTok, Instagram, and emerging channels.
• Capture live, on-the-spot content at Shake Shack venues, events, and partner initiatives.
• Manage and execute a social media content calendar balancing brand narratives, current trends, and major events.
• Design and implement social media and communication campaigns aligned with wider marketing goals.
• Monitor cultural and platform trends to incorporate timely, relevant content ideas.
• Engage with audience comments and inquiries promptly, maintaining brand-aligned communication.
• Track and analyze content performance, feedback, and online reviews to refine future content strategy.
• Collaborate with guest hospitality to respond warmly to guest email inquiries.
• Support event planning and participation to enhance community connection and elevate brand visibility.
• Work cross-functionally to ensure consistent brand messaging at all touchpoints.
• Stay updated on company news by liaising with internal departments.
• Foster relationships with customers, industry professionals, influencers, and media.

Qualifications and Skills

• Minimum two years’ experience in a fast-paced organization of similar scale.
• Demonstrated expertise crafting social media content for lifestyle, food, or consumer brands.
• Proficient in photography, video production, and editing using tools such as CapCut, Premiere, or Final Cut, supported by a portfolio of work.
• Strong visual design sensibility, capable of producing cohesive and aesthetically pleasing content.
• Proactive, results-oriented mindset with a willingness to take initiative and see projects through.
• Experience launching community engagement initiatives like forums, ambassador programs, event series, or newsletters.
• Competent in measuring and monitoring community and content metrics.
• Excellent communication abilities, both verbal and written.
• Familiarity with digital marketing and analytic platforms including Canva, Adobe Creative Suite (Photoshop, Illustrator), Sprout Social, and Klaviyo.
• Exceptional attention to detail and ability to manage multiple tasks simultaneously.
• Strong interpersonal skills and customer-focused relationship management.
• Bachelor’s degree in Marketing, Communications, or related discipline.
• Additional skills in graphic design, motion graphics, or web design are a plus.

Employee Benefits

• Competitive salary package with comprehensive benefits, spending account, and professional development opportunities.
• Chance to broaden expertise across multiple marketing disciplines within an energetic environment.
• Collaborative and enjoyable office culture rooted in shared company values.
• Exclusive employee perks at associated restaurants and fitness centers.

About Shake Shack Canada

Established in 2024, Shake Shack Canada operates through a partnership between Toronto-based private investors, Harlo Entertainment Inc and Osmington Inc., focusing on innovation and exceptional customer experiences. Renowned for its premium Angus beef burgers, crispy chicken, hand-spun milkshakes, and more, Shake Shack delivers high-quality food at great value accompanied by warm hospitality and enriching community investments. The company's mission to "Stand For Something Good" reflects its dedication to premium ingredients, employee growth, inspiring design, and community outreach.

Equal Opportunity Statement

Shake Shack is an Equal Opportunity Employer welcoming all qualified candidates regardless of race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital status, military or veteran status.