Manager, Performance Marketing SEM

About Klook

Klook is a premier pan-regional experience platform focused on the Asia Pacific region, dedicated to digitizing travel experiences and making them accessible to travelers worldwide. Our core mission is to build digital infrastructure to fuel the global experience economy, enabling merchants to share their passions and allowing travelers to explore the vibrant culture of diverse destinations. Operating a mobile-first, curated platform, we offer a wide range of experiences globally, driven by our team of global citizens who are committed to creating joyful and memorable interactions both for our users and within our organization. Our culture is energized by six key values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One. At Klook, we constantly strive for excellence and embrace limitless opportunities in the evolving travel landscape.

Role Overview

As the Manager of Performance Marketing SEM, you will hold a critical leadership position within our Marketing function overseeing the Search Engine Marketing and Performance Max (PMax) strategy for Hotels and Car Rentals on a global scale. This role combines strategic vision with hands-on leadership to drive channel growth, efficiency, and innovation.

Main Responsibilities

• Lead the development and execution of a global SEM/PMax strategy for hotel and car rental verticals, focusing on profitable growth driven by a strong P&L ownership mindset.
• Deliver detailed and insightful executive-level performance reports, including monthly and quarterly business reviews, translating complex data into actionable business insights and forecasts.
• Collaborate closely with Product, Technology, and Supply teams, ensuring alignment of marketing initiatives with product roadmaps and accurate ad inventory representation.
• Enhance automation and scalability of marketing efforts by partnering with R&D and Data Science teams to optimize our marketing technology stack, incorporating AI and automation advancements.
• Ensure operational excellence by leading in-depth audits, resolving complex SEM challenges, and mentoring junior specialists on advanced marketing techniques, serving as the final authority on account health and accuracy.
• Maintain and develop strategic relationships with key external partners such as Google to secure early access to new features and innovations.
• Manage, mentor, and develop a small team of SEM specialists, fostering a culture focused on data curiosity, rigorous testing, and high performance.

Requirements

• Bachelor’s degree in quantitative or business-related disciplines, such as Mathematics or Business Analytics.
• 6 to 8 years of professional experience specializing in Search Engine Marketing (SEM), with proven leadership or mentoring experience.
• Strong commercial acumen with the ability to connect channel performance to broader business growth.
• Exceptional analytical skills coupled with intellectual curiosity and a data-driven, open-minded approach to problem-solving.
• Fluency in English, both written and spoken; proficiency in Mandarin considered a significant advantage.
• Familiarity with SQL and programming is a plus.

Additional Information

Klook is committed to equal employment opportunities and embraces diversity in the workplace, providing an inclusive environment where all employees can thrive. We do not accept unsolicited resumes from recruitment agencies without prior written consent following a formal agreement focusing on specific job openings.