Lexus Brand Manager

About the Role

Join Toyota Naas as we embark on an exciting growth phase with the development of our new dealership in Naas dedicated to Toyota and Lexus brands. We are seeking a dynamic and results-oriented Brand Manager to play a pivotal role in shaping the Lexus customer journey and driving business growth. This is an excellent opportunity to contribute to our long-term success and be part of a team focused on delivering exceptional experiences.

Main Responsibilities

• Serve as the resident Lexus expert by maintaining comprehensive knowledge of all vehicle models, features, and competing offerings.
• Guarantee that every customer experience is consistent with Lexus’s high standards for hospitality (Omotenashi) across all touchpoints.
• Supervise the Lexus sales process, ensuring all procedures and standard operating protocols are followed company-wide.
• Address escalated customer issues with professionalism and collaborate with senior management as needed.
• Act as the main liaison between the dealership and Lexus Ireland, overseeing compliance and coordinating manufacturer audits.
• Be accountable for achieving new and used Lexus sales targets, directly engaging in vehicle sales and mentoring the sales team.
• Ensure accurate valuation of trade-in vehicles, aligning with current market conditions and corporate policies.
• Collaborate across multiple dealership sites to optimize inventory and sales opportunities, and boost finance and accessory sales.
• Facilitate product training for the sales team, fostering a culture of continuous professional growth and performance excellence.
• Lead a variety of brand awareness programs, including the creation of social media campaigns, dealership events, and marketing initiatives.
• Manage daily Lexus operations, including inventory displays, showroom ambience, and process compliance.
• Continuously monitor, analyze, and report on sales performance, lead conversion, finance and accessory penetration, customer satisfaction, and marketing effectiveness.

Required Skills and Experience

• Demonstrated background in automotive sales, ideally with experience in high-end or luxury brands.
• Minimum five years of overseeing teams with proven track record in leadership and development.
• Exceptional communication and relationship management abilities for enhancing customer interactions.
• Strong commercial and financial acumen focused on achieving and exceeding targets.
• Keen attention to detail with unwavering commitment to upholding brand standards.
• Background working with CRM platforms and producing sales reports.
• Advanced user of Microsoft Word and Excel with excellent presentation skills.

Additional Information

• Regular performance reporting to the Group Sales Manager is essential, with proactive action plans implemented to address shortfalls and leverage opportunities for improvement.