Lead Developer Advocate - SQL & Analytics Workloads

About the Role

Snowflake is pioneering the agentic enterprise era and seeks innovative, AI-savvy talents who embrace AI as a crucial collaborator to enhance problem-solving and productivity. We value humble, fast-adapting individuals with an experimental mindset who are eager to innovate and redefine how work is performed.

As a Lead Developer Advocate, you will be a vital link between Snowflake’s engineering teams and the worldwide developer community, focusing on SQL developers, analytics engineers, and data teams. Your mission involves crafting technical content, demos, and developer enablement programs while conveying developer needs internally to influence product evolution.

Key Responsibilities

• Develop and implement the advocacy strategy targeting SQL development, analytics workflows, and the modern data stack aligned with business objectives.
• Produce high-quality technical resources such as tutorials, videos, blog posts, workshop content, and code samples demonstrating practical Snowflake applications.
• Lead enablement initiatives supporting developers in SQL, data modeling, BI, pipelines, governance, and performance tuning through documentation and adoption materials.
• Engage actively in the EMEA developer community by representing Snowflake at events, conferences, and various online platforms.
• Gather and synthesize developer feedback to inform and guide product teams, addressing friction points and adoption barriers.
• Collaborate cross-functionally to scale programs, run technical events, and measure impact through defined success metrics.

Qualifications and Experience

• At least five years of experience in roles like developer advocacy, technical evangelism, solutions architecture, or developer education with proven leadership and ownership.
• Expertise in SQL and Python with deep understanding of modern data workflows including analytics engineering, data transformation, orchestration, and cloud data platforms.
• Proven ability in producing demos and reference applications in analytics, BI, and the modern data stack.
• Strong communication skills suited for diverse audiences and an established portfolio of technical content and community engagement.
• Ability to collaborate effectively with multiple stakeholders including product management, engineering, marketing, and customer success teams.

Desired Skills and Additional Experience

• Familiarity with Snowflake, dbt, Airflow, BI tools, and cloud data ecosystem platforms.
• Experience organizing community-driven events such as hackathons, meetups, or contributor programs.
• Backgrounds such as software engineering, data engineering, analytics engineering, or solution architecture are advantageous.

Why Join Snowflake

• Contribute to defining how developers and data teams utilize Snowflake for building and analyzing data solutions.
• Shape impactful technical narratives and workflows that drive adoption of Snowflake's SQL and analytics capabilities.
• Engage with cross-functional teams on high-visibility projects in a culture valuing technical skill, customer focus, quality, and agility.