Director, Creative Strategy LATAM

About SharkNinja

SharkNinja is an international product design and technology enterprise, recognized for its highly rated lifestyle solutions that enhance daily living in homes worldwide. With flagship brands Shark and Ninja, the company is known for disruptive innovation and expanding into diverse product categories, experiencing significant growth and increased market share. Based in Needham, Massachusetts, SharkNinja employs over 4,100 people globally, distributing products through major retailers, online platforms, and distributors.

Our AI Vision

SharkNinja fosters a culture deeply rooted in artificial intelligence, encouraging bold experimentation with new technologies and continuous innovation to deliver meaningful consumer impact.

Role Overview

The Director of Creative Strategy for LATAM spearheads social-first creative initiatives for SharkNinja brands across Latin America, primarily focusing on Mexico, Brazil, and Argentina. Embedded in the Global Social Creative Team, this role ensures culturally relevant, best-in-class social content that resonates with Latin American audiences. It combines hands-on creative execution, including ideation, content creation, direction, and collaboration with internal and external partners to enable scalable, market-tailored social campaigns.

Key Responsibilities

• Lead social creative direction for SharkNinja brands in Latin America with a primary focus on Mexico and direct involvement in Brazil and Argentina markets.
• Conceptualize innovative social-first campaigns that seamlessly blend entertainment, product storytelling, and cultural relevance across organic, paid, influencer-led, and diverse production content.
• Develop content suited for sharing and adaptation across different markets while honoring the cultural nuances specific to each region.
• Create and refine content in various formats including short-form videos and still imagery, customized for local platforms and audiences.
• Direct virtual and in-person shoots with creators, influencers, and production teams across LATAM for a spectrum of productions from casual to high-budget campaigns.
• Collaborate with global social creative teams, brand, strategy, influencer, media, and local market teams to align and optimize social creative direction.
• Lead and direct influencer and creator collaborations across LATAM ensuring impactful and scalable content output.
• Maintain cultural fluency by staying updated with emerging trends, voices, and formats unique to LATAM markets and continuously raise creative standards.
• Evaluate the effectiveness of campaigns, identifying innovation opportunities and integrating LATAM insights into global creative strategies.

Success Indicators

• Engaging social content that generates active audience interaction across Latin American markets.
• A distinct creative point of view tailored to the cultural and platform needs of LATAM audiences.
• High-profile, widely shared, and referenced campaigns and content across Mexico, Brazil, Argentina, and other markets.
• Strong and effective collaboration with global creatives, local studios, and content creators ensuring consistent quality across LATAM.

Candidate Profile

• 6–8 years or more of experience in social-first creative roles, overseeing content, creator engagements, and productions, preferably with exposure across multiple Latin American regions.
• Versatile skill set comfortable with conceptualizing creator briefs, directing influencer shoots, and managing large-scale productions for diverse LATAM audiences.
• In-depth or rapidly developing cultural insight into Mexico, Brazil, and Argentina, understanding market dynamics and consumer preferences.
• Skilled in cross-cultural leadership and description with a proactive, hands-on approach to content creation.
• Collaborative, curious, and driven to produce socially impactful, culturally sensitive, and engaging creative work.

Why Work at SharkNinja

• Opportunity to build and lead social creative strategies across LATAM within a dynamic, innovative global company.
• Ownership of creative direction for authentic brand presence spanning major Latin American markets.
• Collaboration in a global team that values creative vision, rapid execution, and autonomy.
• Influence the definition and evolution of “social-first” creative content on an international scale.

Compensation & Benefits

The salary range for this role is from $130,000 to $175,000 USD annually, influenced by market, skills, education, and experience. Benefits include medical, dental, and vision insurance; flexible spending and health savings accounts with company contributions; 401(k) plan with matching; employee stock purchase programs; various insurance options; paid time off; parental leave; identity theft protection; pet and legal insurance; backup care days; product discounts; referral bonuses; and more.

Culture & Diversity

SharkNinja embraces an Outrageously Extraordinary mindset, encouraging bold innovation and boundary-pushing work. The company champions diversity, equity, and inclusion, valuing every individual's unique perspective and encouraging associates to bring their authentic selves to work for impactful contributions and career growth.