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About Kaizen

Kaizen is dedicated to revitalizing American public services through advanced, AI-native technology solutions that replace outdated government systems. Founded in 2022 and headquartered in New York City, Kaizen partners with local, state, and federal agencies to develop modern software serving over 55 million Americans across 50+ agencies, aiming to impact 100 million residents by year-end. Supported by investors like NEA and a16z, Kaizen is committed to creating accessible, trustworthy government technology.

Role Overview

We seek a talented Digital Designer to lead the visual identity of our brand, crafting compelling digital experiences that foster trust between constituents and government services. This role goes beyond production; it involves setting the visual tone and shipping high-quality work firsthand across agency platforms, marketing sites, and campaign materials, using AI-enhanced creative tools to maximize output.

Key Responsibilities

Create and deliver high-impact landing pages, campaign microsites, and agency portal entry points that engage stakeholders and mission-driven audiences effectively.
Establish and evolve a cohesive visual system encompassing typography, motion, and illustration styles that unify Kaizen’s government applications with a recognizable signature.
Design and maintain Kaizen’s web presence including marketing websites, launch materials, flyers, and proposals to build confidence among agencies and talent alike.
Develop and ship design assets directly in code, collaborating closely with engineers for seamless implementation.
Leverage AI-driven creative tools to enhance productivity and design quality.
Partner with Sales and Business Development to produce visually compelling pitch decks and demo assets essential for securing contracts.
Collaborate with leadership and product teams to ensure brand and platform experiences are unified and consistent, embracing early sharing and iterative feedback.

Candidate Profile

A varied portfolio demonstrating expertise in web design, purposeful motion graphics, and unique illustrations that avoid generic stock aesthetics.
Proven ability to independently deliver end-to-end design projects using coding and AI-assisted tools like Claude Code, Midjourney, or Runway.
Deep understanding of web-based design principles including responsive layouts, typography, and browser interactions.
Skillful use of animation and motion design software (e.g., After Effects, Rive, Lottie) to enhance clarity without distraction.
Experience in pioneering brand systems from concept to completion with creativity and strategic vision.

Additional Valued Experience

Working with government (B2G), business (B2B), or mission-driven organizations where trust and credibility are paramount.
Familiarity with government design standards such as USWDS and critical perspectives on government-facing design challenges.

Important Considerations

Passionate about advancing government design at scale; mission-oriented approach essential.
Comfortable with evolving brand frameworks actively under development.
Embraces AI as an empowering tool to enhance craftsmanship.
Focuses on design outcomes that perform effectively, not just aesthetic appeal.
Eager to build new design systems from scratch rather than iterating existing frameworks.
Committed to delivering high-quality work that directly benefits real users such as farmers, service members, and immigrants.

Benefits and Perks

Comprehensive health coverage including medical, dental, and vision plans fully paid for employees and dependents.
$100,000 in company-paid life insurance along with FSA and Dependent Care FSA options.
One Medical membership offering same-day primary care and virtual visits.
Support for fertility and family-building services through Carrot.
401(k) retirement plan with 2% company matching contributions.
Generous parental leave policies: 16 weeks for birthing parents, 10 weeks for non-birthing parents.
Unlimited paid time off with a required minimum of two weeks, closure on federal holidays, and a company-wide winter break.
Regular company offsites for community building.
Home office stipends of $750 for NYC employees and $500 for remote workers.
$50 monthly commuter benefit, company-covered lunch when in-office, and choice of company laptop.
Gym memberships fully reimbursed: $225/month for NYC locations, $100/month fitness stipends for remote employees.
Monthly $100 utility stipend, $500 annual professional development allowance, $250 for recreation, and $300 per quarter pet care stipend.

Digital Designer