CRM Manager

Position Overview

This role is offered in partnership with an affiliated company located in Ireland that handles all application processes and subsequent hiring steps. The CRM Manager will spearhead customer engagement and retention efforts within the dynamic and rapidly expanding digital entertainment sector.

You will be accountable for managing CRM campaigns that span multiple customer journeys, utilizing data-driven insights to boost activation, loyalty, and customer lifetime value. Collaboration with various departments is key as you build tailored experiences to increase user interaction and elevate business outcomes.

This position blends strategic planning, data analysis, and direct campaign management to enhance customer lifecycle performance. Techniques such as segmentation, automation, experimental testing, and performance evaluation will be central to devising effective CRM strategies. It’s a great fit for CRM professionals passionate about leveraging data, innovative approaches, and growth-focused customer engagement.

Key Responsibilities

• Plan, execute, and refine CRM campaigns targeting diverse customer groups and product lines including casino and sportsbook services.
• Oversee all stages of the customer lifecycle, emphasizing activation, retention, engagement, and reactivation tactics.
• Maintain and develop customer segmentation models through analysis of behavioral, transactional, and engagement data to deliver customized messaging and offers.
• Formulate and implement CRM plans that enhance customer satisfaction, increase conversion, retention rates, and overall company results.
• Design, run, and assess A/B tests to uncover new ways to enhance campaign impact and deepen customer engagement.
• Continuously monitor CRM initiatives, review campaign results, and conduct audits to ensure campaign quality and operational efficiency.
• Track critical CRM performance indicators and evaluate how campaigns affect revenue and business outcomes.
• Translate analytic findings into practical recommendations that strengthen retention approaches and increase customer value.
• Drive the evolution from manual campaigns towards automated lifecycle journeys and scalable retention mechanisms.
• Prioritize requests from stakeholders aligned with business goals and collaborate regularly with Product, Marketing, Analytics, and VIP teams.

Professional Requirements

• Minimum of 2 years direct experience in CRM, preferably within the iGaming sector working with casino and/or sportsbook offerings.
• Comprehensive understanding of customer lifecycle management, engagement tactics, segmentation methodologies, and personalized communication techniques.
• Familiarity with CRM automation platforms and expertise in managing large-scale customer campaigns.
• Knowledge of bonus structures, promotional tactics, and their influence on customer actions and business effectiveness.
• Strong analytical skills capable of handling large datasets, spotting trends and converting data into actionable insights.
• Comfortable working with CRM performance metrics and capable of assessing campaign success.
• Data-centric mindset, meticulous attention to detail, and excellent problem-solving skills.
• Ability to proactively manage priorities in an international, fast-paced work environment.
• Genuine enthusiasm for advancing customer engagement, loyalty, and retention through pioneering CRM strategies.
• Proficient English skills in both spoken and written form.

Benefits and Perks

• Work fully remotely with flexibility on geographical location.
• Permanent full-time role within an international and rapidly growing company.
• Comprehensive benefits including children's allowance, mental health support, wellness and sporting activities, language education, automotive and veterinary services.
• Support for home office setup along with dental care, stationery and books assistance.
• Access to training reimbursement, massage therapy, and wellness programs.
• Collaboration opportunities with diverse international teams and involvement in major customer engagement projects.
• A dynamic work atmosphere conducive to career advancement and skill enhancement.

Additional Details

This process utilizes AI-powered candidate matching for an efficient, unbiased assessment of applicant fit, with final interview and hiring decisions made internally by the client company. Data privacy and processing comply with relevant laws including GDPR, and AI tools assist recruiting personnel without replacing their judgment.