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எம்

Creator & Social Media Coordinator

MIMI HAIRCARE FOR KIDS

Remote முழு நேரம்

முதல் ஆளாக விண்ணப்பிக்கவும்

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About MIMI

MIMI is Australia's leading haircare brand dedicated to children, focusing on providing natural, plant-based products that simplify haircare for families and empower kids. Rapidly growing as a multichannel entity, MIMI's products are available through e-commerce as well as major retailers like Chemist Warehouse, Coles, BIG W in Australia, and CVS in the US. The brand is committed to nurturing strong relationships with families via innovative products, captivating content, and a lively online community.

Role Overview

This position is a full-time remote opportunity within Australia, reporting directly to the Content & Social Media Manager. Responsibilities encompass supporting the daily management of MIMI’s collaborations with content creators, influencer gifting initiatives, and social media campaigns in both Australia and the US. The role is hands-on, involving the recruitment and coordination of paid user-generated content creators, handling macro influencer gifting programs, managing social media channels, fostering online community engagement, and ensuring timely execution of creator campaigns.

Key Responsibilities

  • Identify, recruit, and manage UGC creators operating in Australian and US markets.
  • Coordinate creation briefs, schedule deadlines, oversee content submission, and approvals.
  • Develop and sustain strong partnerships with creators and influencers.
  • Oversee influencer gifting campaigns and monitor associated content performance metrics.
  • Plan and publish posts on social platforms including Instagram, Facebook, TikTok, and YouTube.
  • Create compelling social media copy consistent with MIMI’s brand tone.
  • Assist in administering the social media content calendar and maintain organized content libraries.
  • Interact with user comments, inquiries, and creator communications to cultivate a positive community atmosphere.
  • Identify notable user-generated content and share it on MIMI’s channels.
  • Maintain accurate creator and campaign records along with reporting on performance indicators.
  • Keep project workflows and campaign statuses current and well-organized.

Candidate Profile

  • Demonstrated experience working with UGC creators, influencers, or managing brand partnerships.
  • A history of successfully expanding a network of quality creators, conducting influencer gifting programs, and nurturing engaged social media audiences.
  • Familiarity with social media and project management software, notably Monday.com.
  • Strong understanding of social media best practices across TikTok, Instagram, Facebook, and YouTube.
  • Experience in consumer product sectors, particularly in parenting, baby, or lifestyle product categories, is advantageous.

Benefits of Joining MIMI

  • Work remotely full-time from anywhere in Australia.
  • Contribute to a rapidly expanding international brand spanning Australian and US markets.
  • Collaborate within a creative, supportive, and cooperative team environment.
  • Take ownership in a role with impactful responsibilities and room for growth.
  • Enhance your expertise in creator marketing, influencer partnerships, and social media strategy.

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