Creator and Community Coordinator

About Odele Beauty

Odele Beauty is a dynamic, woman-founded beauty company dedicated to making premium, clean haircare accessible to everyone. The brand develops products tailored by hair type and texture, designed for salon-grade results and modern ingredient-conscious consumers. All products are vegan, cruelty-free, dermatologist- and pediatrician-tested, formulated without over 1,800 harmful ingredients, and include a 100% natural, gender-neutral fragrance. Since its 2020 debut, Odele has established a loyal customer base through partnerships with national retailers like Target, Ulta, Amazon, CVS, and Walgreens, standing out as a disruptive mass market beauty brand.

Role Overview

We are seeking a highly organized and relationship-focused Coordinator to support Odele's creator, influencer, and community engagement efforts. This position will manage sourcing, nurturing, activating, and tracking content creators and community partners to generate engaging content, brand advocacy, and social proof that energizes our ongoing content strategy and key activation campaigns. The role requires executing day-to-day influencer operations including organic seeding, re-engagement, paid campaigns, gifting, and support to build sustained brand affinity and content volume.

Key Responsibilities

• Manage daily outreach and coordination for creator seeding, influencer partnerships, paid initiatives, gifting, and campaigns.
• Identify and assess potential creators and influencers across beauty, lifestyle, wellness, and cultural sectors.
• Develop and maintain strong relationships with current creators and community members through proactive and professional communication.
• Coordinate creator briefs, product shipments, usage guidelines, scheduling, deliverable monitoring, and follow-ups post activations.
• Maintain up-to-date creator and influencer data using CRM systems like Traackr to track contracts, product sends, usage rights, and performance.
• Provide insights on creator trends, organic mentions, FAQs, content themes, and opportunities to inform content and activation strategies.
• Handle logistics around creator campaign executions, including timelines, orders, approvals, and comprehensive reporting.
• Monitor budgets related to gifting, paid activations, and product distributions, ensuring accuracy and accountability.
• Analyze and report on creator impact through content quality, engagement metrics, community growth, and activation results.
• Collaborate internally with senior management and cross-functional teams to refine outreach strategies and optimize creator selections based on performance and alignment.
• Coordinate large-scale campaign activations to capture and organize community content for amplification.
• Support integrated marketing efforts by working closely with Brand, Product Marketing, Growth, Creative, Retail, PR, and social media teams.
• Identify engagement opportunities with key retail partners such as Target, Walmart, Ulta, and Amazon to support business goals.
• Assist the creative team to ensure all creator materials accurately reflect Odele’s brand voice and visual standards.
• Maintain project documentation, budgets, and status updates to guarantee timely delivery of activations aligned with priorities.

Qualifications

• 1 to 3 years of experience in influencer marketing, creator or community programs, brand content, PR, social media, or digital marketing within consumer brands.
• Strong understanding of influencer culture, relationship dynamics, social media behaviors, and creating credible, shareable content.
• Exceptional organizational skills capable of tracking complex outreach campaigns, product shipments, contracts, deliverables, and budgets.
• Excellent written communication combined with a personable, professional approach to foster positive creator relations.
• Passion for beauty, wellness, lifestyle, and culture with a keen eye for creators and content that align with Odele's inclusive and strategic brand goals.
• Familiarity with influencer CRM tools, campaign tracking, social listening, and reporting platforms, with Traackr experience being advantageous.

Additional Details

This is a full-time, onsite position based in Minneapolis, MN, operating within a flexible, hybrid environment determined by executive leadership. The role involves minimal travel commitments.