Creative Strategist

About Critical Mass and ArtBot

Critical Mass is recruiting a Creative Strategist to be part of the innovative ArtBot team—a cutting-edge platform within Omnicom focused on intelligent content orchestration, decision-making, and optimization using data and AI. ArtBot integrates across Omnicom to deliver dynamic creative solutions, emphasizing Dynamic Creative Optimization (DCO), performance enhancement, and scalable content activation, serving leading global brands such as Volkswagen Group, IBM, British Airways, McDonald's, and PepsiCo.

Role Overview

The Creative Strategist role is central to bridging media, creativity, and advertising technology. You will develop and execute dynamic creative strategies customized for clients across diverse sectors including automotive, travel, retail, FMCG, and finance. Collaborating with media and creative agencies and client teams, the role focuses on delivering measurable, data-driven creative solutions that improve campaign performance.

Key Responsibilities

• Design and lead dynamic creative strategies aligned with client goals, media plans, and audience insights.
• Steer ArtBot campaign strategy to ensure consistency with client objectives and overarching business targets.
• Provide strategic thought leadership on the value and application of DCO and large-scale content deployment.
• Interpret data and performance analytics to refine creative recommendations.
• Develop and implement comprehensive measurement frameworks to evaluate digital strategy success.
• Establish and manage test-and-learn initiatives focused on client-relevant outcome improvements.
• Analyze complex datasets to extract actionable insights that enhance campaign results against key KPIs.
• Build trustworthy partnerships and maintain open communication with client and agency stakeholders.
• Collaborate with cross-functional internal teams including strategy, analytics, design, and technology.
• Ensure digital strategies balance data insight with creative quality, following brand and engagement best practices.
• Maintain up-to-date expertise on programmatic, social, and emerging digital media platforms.
• Contribute feedback to ArtBot’s product development based on campaign learnings and client needs.
• Keep abreast of advancements in AI, automation, and digital creativity to inform internal and client strategies.

Required Qualifications

• Minimum of 4 years experience in media, creative, or advertising technology roles.
• In-depth knowledge of digital media landscapes including media planning, buying, and activation, particularly in programmatic or social channels.
• Excellent attention to detail concerning creative design elements and data analysis.
• Strong strategic thinking and analytical skills to optimize digital media performance.
• Capacity to handle multiple projects efficiently and with strong organizational skills.
• Experience crafting and applying measurement frameworks to evaluate the efficacy of digital strategies.
• Proven ability to develop and maintain strong stakeholder relationships with clear communication.
• Proficient in Microsoft Excel and presentation software (PowerPoint or Keynote) with skill in crafting persuasive narratives.
• Proactive, quick learner with strong problem-solving capabilities and a team-oriented approach.
• Self-motivated with confidence to navigate ambiguous situations effectively.

Preferred Skills

• Experience and enthusiasm for Beauty (CPG) and Cruise (Travel) sectors.
• Demonstrated success in planning and delivering DCO-focused campaigns.
• Familiarity with social advertising management platforms such as Meta Ads Manager, TikTok Ads, and LinkedIn Ads.
• Understanding of ad-serving platforms and dynamic-feed ad serving technology.
• Knowledge of the end-to-end creative production process from concept through implementation.
• Experience developing digital media strategies at regional or global levels.

Benefits and Work Culture

• Comprehensive maternity and parental leave on a global scale.
• Competitive benefits package including vacation, compassionate leave, and sick days.
• Resources and online services supporting families and new parents.
• Summer Fridays allowing staff to leave by 3:00 PM local time every Friday.
• A Diversity and Inclusion Board featuring 12 affinity groups.
• Access to internal learning and professional development programs.
• Company-wide employee discounts.

Work Arrangement

New hires and employees are expected to work onsite at the office for at least three days per week to foster collaboration and integration.