Creative Strategist - App Development

About Reddit and KarmaLab

Reddit serves as a vast collection of communities united by shared passions and interests, hosting the most genuine online discussions with over 126 million unique daily visitors and more than 100,000 active communities. KarmaLab, Reddit's internal creative team within the Global Sales Organization, collaborates with Sales, Marketing, Product, and advertisers to craft authentic and impactful brand campaigns native to the Reddit platform.

Role Overview

We seek a Creative Strategist specializing in App Development to help shape innovative creative strategies for app advertisers. This role partners across Sales, Product, and Marketing teams to transform business goals into culturally relevant and resonant Reddit-native ideas that deliver measurable impact. The position is hybrid, located in New York or San Francisco.

Key Responsibilities

• Develop creative campaign strategies that enable app advertisers to engage authentically on Reddit.
• Collaborate closely with Sales and cross-functional teams to prepare pitches, RFPs, presentations, workshops, and storytelling for clients.
• Serve as a creative advisor and Reddit platform expert to App Development clients and agency partners.
• Convert business challenges, growth strategies, and platform insights into culturally meaningful Reddit ideas that drive results.

Qualifications and Skills

• At least 4 years experience in advertising, media, social, PR, or creative strategy roles.
• Proven ability to construct and deliver strategy-led presentations to clients.
• Strong understanding of brands, agencies, and media/platform ecosystems.
• Capability to manage multiple projects effectively in a fast-paced and ambiguous environment.
• Proficiency with Google Slides and excellent communication and storytelling skills.
• Deep knowledge of Reddit, internet culture, and community-based platforms.
• Experience building strategies that drive growth for mobile app and performance-driven advertising.
• Portfolio showcasing strategic and creative thinking prowess.

Preferred Experience

• Background in creative strategy or platform roles within social, mobile, or advertising technology companies.
• Experience working with app, gaming, mobile, or performance marketing advertisers.
• Agency, media, or integrated marketing experience.
• Professional digital or social media writing experience.

Compensation and Benefits

• Competitive base salary range between $115,500 and $161,700 USD annually.
• Eligibility for equity via restricted stock units and commissions.
• Extensive healthcare benefits and income replacement programs.
• 401k plan with employer matching.
• Work-life balance programs including flexible vacation, paid volunteer time, and generous parental leave.
• Additional support programs for family planning, gender-affirming care, mental health, coaching, and caregiving.

Additional Information

The hiring process may involve AI-recorded interview sessions with options to opt out. Personal data collected will be handled following privacy policies and will not be sold or used for marketing by third parties. Reddit is an equal opportunity employer committed to workforce diversity and provides reasonable accommodations for individuals with disabilities.