Business Development Manager

About SuperLabs

SuperLabs is an engineering and IT consulting company. The organization’s SuperCommerce unit is focused on helping eCommerce and D2C brands improve growth, conversion, retention, analytics, checkout, technology stack, and commerce operations.

Role Overview

SuperLabs is hiring a Business Development Manager for its SuperCommerce business unit. This role is centered on identifying, researching, reaching out to, and qualifying high-quality eCommerce and D2C brands for paid SuperCommerce engagements.

The position is full-time and on-site in Thane or Coimbatore. Experience expected for the role is 2 to 5 years. The work involves business development, B2B sales, eCommerce sales, and outreach to founders and CXOs. Compensation is fixed CTC of 9 LPA to 15 LPA, plus performance incentives, with total OTE of ₹10 L to ₹18 L depending on experience and revenue ownership. Compensation will also be benchmarked against current salary, and negotiation may vary from 10% to 35% of fixed pay.

What SuperCommerce Does

SuperCommerce works with founders, CXOs, CMOs, CTOs, Heads of Growth, and eCommerce leaders to uncover revenue leakage and improve commerce performance across websites, mobile apps, analytics, CRO, CRM, retention, subscriptions, marketplaces, and growth operations. The goal is to build a strong pipeline of serious eCommerce and D2C brands.

Core Mission

The main objective is to create a qualified pipeline of eCommerce founders and CXOs that can be converted into paid SuperCommerce projects. The role is not limited to sending outreach or booking meetings; it requires building real commercial opportunities with the right decision-makers.

Key Responsibilities

The selected candidate will own the workflow from account research and decision-maker mapping to personalized outreach, qualification, discovery support, proposal follow-up, and conversion assistance.

• Research and build target account lists of eCommerce and D2C brands that match the ideal customer profile.
• Identify relevant decision-makers such as founders, CEOs, CMOs, CTOs, Heads of Growth, Heads of eCommerce, marketing leaders, and digital transformation leaders.
• Study each brand to spot likely business challenges and growth opportunities such as conversion leaks, checkout friction, cart abandonment, retention issues, weak CRM flows, limited analytics visibility, app opportunities, subscription potential, marketplace expansion, or outdated commerce infrastructure.
• Carry out outreach to founders and CXOs using LinkedIn, email, founder networks, referrals, commerce communities, podcast or community invitations, and agency or consultant networks.
• Write outreach that is specific, relevant, and tailored to each brand rather than generic mass messaging.
• Qualify prospects by checking whether they are a serious eCommerce or D2C business, have the right decision-maker involved, face a meaningful business problem, and are open to audit, advisory, growth, technology, analytics, or commerce improvement work.
• Support discovery and proposal progression by preparing account notes, summarizing research, capturing call notes, tracking objections, sharing relevant materials, following up professionally, and keeping CRM records current.
• Maintain clean CRM data and weekly pipeline tracking, including target accounts, contact details, outreach status, follow-up dates, call outcomes, stage updates, proposal status, expected value, and conversion status.

Expected Outcomes

In the first 30 days, the role is expected to build 150 to 200 qualified target accounts, map 300 to 500 decision-makers, start personalized outreach, establish CRM tracking, and generate the first qualified founder or CXO conversations.

By day 60, the expectation is to expand to 300 to 400 qualified target accounts, create a steady outbound rhythm, support 10 to 15 qualified discovery discussions, identify 3 to 5 proposal opportunities, and refine messaging based on response quality.

By day 90, the target is to reach 500+ qualified accounts, support 25 to 40 qualified founder or CXO conversations, help close 1 to 3 paid audits or diagnostics, build ₹1Cr to ₹5Cr in qualified pipeline, and establish a repeatable outreach and follow-up process.

Performance Incentives

Incentives are paid in addition to the fixed compensation. The incentive structure is indicative and will be finalized during hiring. Incentives may be linked to paid audits or diagnostics, advisory retainers, implementation projects, and expansion or repeat engagements, based on collected value or first collected invoice.

Required Experience and Background

Applicants should have experience in at least one of the following: B2B sales, business development, enterprise eCommerce sales, D2C brand outreach, SaaS sales, agency sales, performance marketing sales, CRM/retention/CRO sales, founder or CXO outreach, or lead generation and business qualification.

Strong-fit backgrounds include work in Shopify agencies, D2C growth agencies, performance marketing agencies, eCommerce development agencies, B2B SaaS companies, CRM or retention or loyalty companies, CRO or analytics companies, marketplace services companies, or founder-led consulting and advisory businesses.

Skills and Knowledge Needed

The role calls for strong research skills, structured outreach, professional communication, qualification ability, CRM discipline, and a practical understanding of eCommerce metrics and terminology. The candidate should be comfortable speaking with founders and senior leaders, asking effective discovery questions, working to weekly targets, and improving messaging quickly based on feedback.

The expected eCommerce knowledge includes CAC, AOV, LTV, conversion rate, cart abandonment, checkout drop-off, repeat purchase rate, retention, CRM, CRO, product page optimization, Shopify or Shopify Plus, GA4, Klaviyo, Hotjar or Microsoft Clarity, and marketplace commerce.

Who Should Not Apply

This role is not suitable for candidates who want remote-only work, only want to book meetings without caring about conversion, rely on generic messaging, are unable to write professional emails, dislike daily outreach or follow-ups, cannot maintain CRM hygiene, have no interest in eCommerce or D2C brands, focus only on social media marketing instead of business problems, are uncomfortable being judged on commercial outcomes, or expect inbound leads to be handed to them every day.

Application Requirements

Applicants are asked to answer a set of application questions clearly. Vague or incomplete responses may result in rejection. The questions ask about prior B2B sales or founder/CXO outreach experience, the kinds of companies sold to, basic understanding of CAC, AOV, conversion rate, and repeat purchase rate, five Indian D2C or eCommerce brands that should be targeted and why, a cold LinkedIn message to a founder of a ₹100Cr skincare or fashion brand, handling objections when a founder already has an agency and a tech team, a 7-day outreach plan, the best commercial result achieved in a previous role, willingness to work from Thane or Coimbatore, and a 2-minute video explaining why an eCommerce founder should speak to SuperCommerce.

Applicants are also asked to share their resume and answers at [email protected]. For fast-tracking, they should convert the hexadecimal number 1F2DAB59E to decimal and include the text “Business Development Manager”.

Additional Notes

SuperLabs describes the ideal candidate as someone who can research serious eCommerce brands, identify the right founders and decision-makers, create relevant outreach, qualify opportunities carefully, follow up consistently, and help turn conversations into commercial SuperCommerce engagements. The team is looking for someone who is commercially driven, detail-oriented, persistent, and excited to help grow a new business unit from the ground up.