Associate Manager Marketing

Job Overview and Responsibilities

As an Associate Manager in Marketing, you will lead the development and execution of vertical marketing strategies that align with business priorities, growth opportunities, and go-to-market plans. Your role will involve crafting the brand positioning and thought leadership initiatives to enhance market perception and analyst relations through distinctive messaging and impactful content. You will be responsible for designing and deploying demand generation campaigns focused on increasing pipeline, customer engagement, and revenue influenced by marketing efforts.

Collaboration with sales teams will be critical to creating compelling deal narratives and supporting large strategic pursuits with relevant collateral and campaign materials. Additionally, you will coordinate the production of various content assets, including case studies, points of view, videos, and executive-level materials by working cross-functionally.

Your role will also involve managing relationships with analysts and ecosystem partners to enhance the company's positioning and presence in industry forums. Moreover, you will conceptualize and deliver flagship global events, roundtables, and client engagements that reinforce the company's leadership in the vertical.

Working closely with sales, service lines, delivery, and corporate marketing teams will ensure the smooth execution of marketing initiatives aligned with business outcomes.

Location

This position is based onsite in Bangalore, with additional locations including Hyderabad, Pune, and Noida.