Specialty Care Launch Lead

About the Company

Join Sobi, an international pharmaceutical company committed to addressing critical medical needs through specialty pharmaceuticals, focusing on rare diseases. Our diverse team comprises professionals from research, healthcare, industrial, and academic backgrounds dedicated to improving patient outcomes.

Role Overview

As the Specialty Care Launch Lead for the International region, you will be pivotal in preparing and executing pre-launch and launch activities that accelerate patient identification and adoption of therapies aligned with Sobi's mission to enhance the lives of individuals living with FSC/sTGH. You will coordinate cross-functional efforts involving Commercial, Medical, Market Access teams, and external collaborators to ensure prompt and compliant implementation of diagnostic pathways and pre-launch engagements.

Key Responsibilities

• Oversee comprehensive launch planning and execution on an international scale, adapting strategies to meet country-specific needs from disease awareness to patient referral and next steps.
• Identify potential launch challenges, develop mitigation plans, and monitor their effectiveness across various markets.
• Create targeted stakeholder engagement strategies for healthcare professionals, payers, and patient organizations, ensuring balanced, compliant communication materials.
• Collaborate with Medical Affairs to align scientific messaging, education, and data initiatives; gather field insights to refine strategies.
• Partner with Market Access to define evidence requirements and formulate value propositions supporting reimbursement and diagnostic funding.
• Support affiliates and partners with launch toolkits, training, and readiness milestones to promote uniform execution and measurement.
• Develop and track key performance indicators and dashboards to monitor diagnostic access, referral efficiency, stakeholder engagement, and continuous improvement.
• Implement digital launch tools, including omnichannel engagement plans, modular content, CRM/Veeva-enabled field execution, marketing automation, and virtual/hybrid education sessions.
• Leverage data analytics and AI-enabled solutions to optimize launch planning, stakeholder segmentation, content personalization, and performance evaluation.
• Manage external partners delivering cross-regional programs and awareness initiatives to ensure compliance, quality, and cost-effectiveness.
• Ensure all activities conform to legal, industry, and company policies emphasizing integrity, data privacy, and non-promotional conduct.

Qualifications

• Minimum of 8 years in commercial and launch roles, preferably with experience in metabolic or dyslipidaemia therapeutic areas.
• Proven success managing international launch efforts within complex matrix organizations.
• Skilled in designing patient identification and referral pathways, including diagnostic and disease awareness programs.
• Strong abilities in stakeholder management and translating scientific information into actionable commercial strategies.
• Excellent communication skills with proficiency in collaborating with Medical Affairs and external experts.
• Advanced user of enterprise AI productivity tools like Microsoft 365 Copilot across various applications to enhance team productivity.
• Familiarity with commercial analytics tools including Power BI or equivalents, reading and utilizing segmentation and engagement metrics.
• Capability to identify and implement digital and AI solutions aligned with commercial goals while ensuring compliance.
• Fluent in English; proficiency in other languages is advantageous.

Additional Information

All candidate information will be handled confidentially according to Equal Employment Opportunity standards.