Social Media Manager

About Huckleberry Labs

Huckleberry is dedicated to creating transformative products and experiences that empower families to discover everyday magic. Trusted by over 5 million families, our app combines pediatric expertise with data science, AI, and behavioral research to provide personalized parenting support. Our mission is to ensure every family feels cared for, fueling rapid growth and product expansion to support family well-being.

Role Overview

We are seeking a Social Media Manager to lead the development and execution of Huckleberry's social media presence, becoming the authentic voice connecting with parents across platforms. This position is pivotal in shaping brand strategy, content systems, and performance measurement. Reporting to the Director of Brand Marketing & Communications, you will work closely with Brand and Influencer Marketing Managers to foster community and growth.

Key Responsibilities

• Design and continually refine comprehensive social media strategies tailored to platform-specific audiences and business objectives.
• Create and oversee a content architecture that prioritizes genuine parental engagement over trends, aiming for deep community relevance.
• Manage the creative cycle from ideation to delivery, including hands-on content creation and guiding collaborators.
• Develop and maintain the social content calendar, aligning planning and scheduling across both established and emerging channels.
• Lead community engagement efforts, maintaining a consistent brand voice in interactions and building scalable management systems.
• Establish and maintain key performance indicators to measure social impact, linking insights to broader brand goals and reporting findings.
• Stay informed on social media trends and platform developments to strategically position the brand beyond chasing virality.
• Collaborate cross-functionally with brand, product, and growth teams, integrating social initiatives into larger marketing campaigns.

Candidate Requirements

• Minimum five years of experience in social media or brand marketing with progressive strategic responsibility.
• Portfolio exhibiting both creative aptitude and structured strategic planning, including engaging captions and comprehensive content briefs.
• Strong knowledge of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, with an understanding of platform-specific algorithms, cultures, and conventions.
• Data-driven mindset able to generate forward-looking hypotheses and effectively communicate measurement insights.
• Experience working with consumer, lifestyle, wellness, parenting, or family-oriented brands.

Equal Opportunity and Legal Notice

Huckleberry Labs is committed to fostering diversity and inclusion in the workplace, prohibiting all forms of discrimination and harassment under applicable laws. Hiring decisions are based solely on qualifications, merit, and business needs. Employment is currently limited to full-time roles in specific states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.

Use of AI in Hiring

We utilize artificial intelligence tools to assist with application reviews and assessments. These tools support but do not replace human decision-making in the hiring process. For more information about data handling, please contact us.

Benefits

• Equity participation
• Unlimited paid time off
• Health insurance
• Vision coverage
• Dental coverage
• Paid parental leave for primary and secondary caregivers
• 401(k) retirement plan with matching