Social Media Manager

Role overview

This position focuses on shaping and running social media activity to strengthen brand visibility, grow engagement, and expand audience reach across major platforms.

Key responsibilities

• Plan and carry out social media strategies that support brand awareness, interaction, and follower growth.
• Produce, curate, and oversee high-quality content adapted for each platform, including Instagram, Facebook, LinkedIn, X, and TikTok.
• Track social media trends, audience patterns, and competitor actions to refine content and improve results.
• Work closely with the marketing, design, and content teams to keep messaging consistent and aligned with campaign objectives.
• Organize social media calendars, coordinate campaigns, and monitor performance indicators to evaluate impact.
• Respond to comments and questions, foster community engagement, and maintain positive relationships with followers.
• Compile monthly performance reports and share practical recommendations based on analytics.

Requirements

The role calls for a bachelor’s degree in Marketing, Communications, or a similar field, along with prior experience in social media management or digital marketing. A strong grasp of platform behavior, analytics, and current content trends is important, as are excellent writing, storytelling, and communication abilities. Candidates should also be comfortable using social media management tools such as Hootsuite, Buffer, and Meta Business Suite. A creative eye, attention to detail, and appreciation for visual presentation are also needed.

Benefits

• Competitive compensation with performance-linked incentives.
• A collaborative and creatively driven workplace.
• Access to career advancement opportunities and digital marketing training.
• Flexible or hybrid working arrangements.