Social Media Expert

About the Role

Web Spiders Group is in search of an accomplished Social Media Expert to join their team at Rajarhat, Kolkata. This position requires developing and implementing strategic social media plans that foster brand awareness, engage audiences, and drive business expansion. The role demands close collaboration with the marketing department to execute campaigns across multiple social platforms, leveraging content creation and social media management expertise to enhance the organization’s or clients’ online presence. Preference is given to female candidates.

Compensation: Annual total CTC ranges between 5 LPA to 6 LPA, including variable components.

Experience Required: 3 to 6 years.

Primary Responsibilities

• Design and implement social media strategies aligned with organizational objectives and target demographics.
• Conduct thorough market and competitor research to uncover trends, industry standards, and new opportunities.
• Develop inclusive social media campaign plans detailing objectives, target groups, content themes, and posting schedules.
• Create captivating, high-quality content encompassing text, images, videos, and infographics for various social channels.
• Work collaboratively with graphic designers, videographers, and copywriters to generate compelling brand-consistent content.
• Maintain uniformity in brand tone, message, and visuals across all social media platforms.
• Utilize content management systems to schedule and publish posts during peak engagement periods.
• Monitor social media platforms for mentions and communications; respond swiftly and professionally to audience interactions.
• Engage actively with followers, fostering meaningful conversations and addressing queries or issues.
• Identify and partner with influencers, brand advocates, and other stakeholders to magnify brand reach and interactions.
• Formulate strategies to expand follower base and boost audience engagement rates.
• Track and evaluate social media performance metrics such as reach, engagement, conversions, and audience demographics.
• Extract actionable insights from data analyses; highlight trends and suggest areas for improvement.
• Prepare comprehensive performance reports with key outcomes and recommendations alongside prospective campaign strategies.
• Plan, execute, and optimize targeted social media advertising campaigns using demographic and interest-based criteria.
• Monitor advertisements’ effectiveness, adjust budgets/bidding tactics, and advise on enhancing return on investment.

Candidate Requirements

• Possess a Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent practical experience.
• Preference for female applicants.
• Demonstrated proven experience in social media roles with a portfolio of successful campaigns.
• Comprehensive understanding of social media platforms, functionalities, and industry best practices.
• Proficiency in social media management and analytic tools like Hootsuite, Buffer, or Sprout Social.
• Strong verbal and written communication abilities, detail-oriented approach.
• Creativity with the aptitude to conceive engaging content concepts.
• Thorough knowledge of social media trends, user behavior, and digital marketing fundamentals.
• Experience using social media advertising platforms such as Facebook Ads Manager or LinkedIn Campaign Manager.
• Bonus skills include graphic design, video editing, or basic HTML/CSS.

Recruitment Process

• Initial application review.
• Brief screening call lasting 5–10 minutes with the Talent Acquisition team.
• Hands-on practical test in presence of a panel member.
• Domain-specific technical interviews.
• Final role alignment and offer extension.