Senior Manager, Insights

Role Overview

The Coca-Cola Company seeks a Senior Manager of Marketing Insights within its Europe Operating Unit to drive the execution of consumer, shopper and category insights that fuel brand strategy and innovation. This position reports to the Senior Director, Insights and plays a vital role in embedding insights across category teams while maintaining alignment with both regional and global insight networks.

Key Responsibilities

• Develop and implement category insights learning plans aligned with global and category strategies.
• Utilize qualitative, quantitative, and observational methods to reveal consumer truths and trends.
• Act as primary contributor for consistent yet locally relevant consumer insight frameworks within the category.
• Present insightful narratives that focus on human motivations and behaviors to inform business decisions.
• Translate consumer understanding into actionable recommendations for marketing, commercial, and innovation stakeholders.
• Conduct marketing performance analytics and integrate diverse data sources including syndicated and proprietary research to offer holistic insights.
• Leverage advanced techniques such as AI/ML models, predictive analytics, digital ethnography, social listening and sentiment analysis to identify emerging behaviors and business opportunities.
• Support innovation by aiding concept development, product testing, consumer co-creation, and new product launch tracking.
• Contribute insight leadership in creative development, briefing, and optimization phases.
• Drive a culture of curiosity and learning, embodying the consumer voice within marketing teams.
• Participate actively in the EU Operating Unit Category Insights Network and Global Human Insights Network sharing best practices and steering learning plans.
• Help foster an engaged, inspired, and empowered culture within the organization.

Candidate Profile

• Bachelor’s degree required.
• 5 to 7+ years relevant experience in consumer and shopper insights, market research, analytics, category management or related disciplines; exposure to marketing or innovation is advantageous.
• Comprehensive knowledge of core research methodologies including agile and novel approaches.
• Skilled in synthesizing consumer, cultural, and market insights into clear, actionable business guidance.
• Experienced in trend identification and applying frameworks to convert insights into opportunities.
• Strong analytical capabilities to transform complex data into compelling stories.
• Excellent communication and presentation proficiencies facilitating cross-functional influence.
• Adept at navigating fast-moving and dynamic environments with evolving priorities.
• Proven collaboration skills across matrixed organizations.

Benefits and Culture

• Access to a diverse portfolio of over 250 global and local brands with continual innovation.
• Opportunities to engage with a wide variety of customer channels and moments.
• Participation in a global, cross-functional network that drives transformational results.
• A growth-oriented culture emphasizing continuous learning, curiosity, and actionable human insights.

Compensation Details

Base salary varies by country and expertise, with examples including:

• Italy: €56,300 to €74,900 per year
• Poland: 227,000 to 359,000 PLN per year
• Spain: €65,000 to €83,900 per year

Additionally, there is a 15% annual incentive opportunity based on performance.

Additional Information

The role is based onsite in Berlin and may require 0–25% travel. Relocation support is not provided. The job description and responsibilities may evolve according to business needs. Confidentiality is required for internal hiring processes. The company fosters a culture built around curiosity, empowerment, inclusivity, and agility, aimed at continuous business and personal growth.