Senior Manager – Data, AI & Performance Analytics

About the Role

Cotswold Outdoor Group is seeking an accomplished Senior Manager for Data, AI & Performance Analytics to join its Swindon-based head office. With a minimum presence of three days per week on site, you will play a critical leadership role in shaping our data-driven strategies that empower our eCommerce operations, drive commercial outcomes, and support our mission of encouraging people to explore the outdoors.

Key Responsibilities

• Set and deliver the company’s strategy for Customer and Digital Data, AI, and Analytics, fostering substantial growth in online sales and overall performance.
• Guide a high-performing analytics and data science team, building a culture of continuous innovation and professional development.
• Enhance data literacy throughout the organisation, enabling data-based decisions with advanced analytical tools and well-structured experimentation.
• Develop and oversee digital measurement frameworks, revenue attribution models, and performance forecasting to connect investments to reliable commercial outcomes.
• Lead the roadmap for Data Science and AI initiatives, collaborating with technology teams on forward-thinking data infrastructure.
• Drive website optimisation with strong data, rigorous measurement of experiments, actionable insights, and recommendations to improve customer journeys.
• Deliver insightful reports and dashboards to facilitate rapid, data-informed decision-making and maximise overall impact.

Required Experience & Skills

• Expertise in performance analytics and experimentation within digital and eCommerce sectors.
• Demonstrated success in developing digital measurement strategies, attribution models, and commercial performance analysis.
• Substantial understanding of AI, machine learning, and automation in multiple business contexts.
• Hands-on experience with modern data platforms, ETL pipelines, APIs, and cloud platforms like GCP.
• Strong skills in analytics platforms, including Google Analytics, Adobe Analytics, and Content Square.
• Proficiency with business intelligence and visualisation tools such as Power BI, Looker Studio, or MicroStrategy.
• Familiarity with Tag Management Systems (GTM, Adobe Launch, Tealium) and experimentation or website optimisation solutions.
• Proven record in leading analytics, data science, or digital insight teams, ideally within a retail or eCommerce environment.

Benefits

• Annual salary between £60,000 and £70,000, plus up to £6,885 annual bonus.
• Hybrid work arrangement for enhanced work-life balance.
• 33 days paid holiday with additional holiday buy scheme (eligibility dependent on contract).
• Electric vehicle salary sacrifice option (eligibility applies).
• One paid volunteer day per year for a charity of your choice.
• Comprehensive medical, life, and critical illness insurance coverage.
• Generous 40–60% staff discount on all our outdoor brands and additional discounts on essentials through our perks hub.

Additional Information

• This is a hybrid role, but three days minimum per week onsite are required.
• Diversity and inclusion are core to our culture—we encourage applicants from all backgrounds.
• Early application is advised as the advert may close if response is high.
• Applications should be authentic and genuinely reflective of you as an individual; avoid generic or fully AI-generated content.