Receiver

Role Overview

This position involves managing current accounts and onboarding new clients within the food service sector. The objective is to maximize volume and revenue from key accounts, ensuring strong brand and product positioning throughout the assigned territory.

Key Responsibilities

• Handle existing accounts while actively pursuing new business opportunities.
• Increase sales volume and revenue in designated HORECA (Hotel, Restaurant, Catering) accounts.
• Develop and nurture influential, collaborative relationships with HORECA partners.
• Ensure proper brand and product portfolio placement in the market area.
• Create accurate sales forecasts and oversee product inventory with client outlets.
• Continuously seek new channels to generate business growth.
• Initiate development of new accounts through comprehensive market surveys, competition analysis, and strategic penetration.
• Promote company products and services effectively to both B2B and B2C markets.
• Deliver precise and timely sales forecasts and reports.
• Regularly analyze and communicate business results and trends on weekly and monthly intervals.
• Maintain professional interactions internally (Finance, Purchasing, Warehouse) and externally with Clients/Customers, upholding organizational core values.

Required Qualifications and Experience

• Bachelor's or Master's degree in Business Administration or related field.
• Minimum of 5 years' sales experience in the HORECA sector.
• Proficient knowledge in sales strategy planning and execution.
• Experienced in managing customer relationships and leading a sales team.
• Strong product knowledge and customer service skills.

Essential Skills

• Excellent communication abilities.
• Market awareness and intelligence.
• Networking proficiency.
• Negotiation capabilities.
• Persuasive skills to effectively convince customers.

Performance Indicators

• Number of new leads generated.
• Response time to leads.
• Number of sales wins and total revenue.
• Cost efficiency per lead.
• Customer lifetime value and net promoter score.
• Quantity of product demonstrations and prospecting activities.