PR Executive (12 Month Fixed Term Contract)

About ASOS

ASOS is a global online retailer catering to fashion enthusiasts worldwide. We empower our customers to express their authentic selves and foster a workplace where our employees can also be genuine and creative without judgment. ASOS is committed to inclusivity and is Disability Confident Committed, ensuring reasonable adjustments are provided during recruitment upon request.

Role Overview

We are seeking a PR Executive to lead the press relations segment of our campaigns. The successful candidate will cultivate and sustain strong, engaged connections with fashion and lifestyle media, as well as editorial stylists, converting brand initiatives into prominent media coverage. Collaborating closely with internal teams, they will secure product placements and maximize ASOS’s presence strategically to drive reach and relevance.

This role demands deep knowledge of the media landscape and the ability to transform every campaign into culturally authentic, high-quality press that resonates with our audience. Candidates must be well-connected, highly organized, passionate about fashion, culture, and lifestyle media, capable of working efficiently in a fast-paced environment, and confident in representing ASOS.

The position requires a minimum of three days per week onsite, with the possibility of additional days as needed.

Responsibilities

• Manage press aspects of marketing campaigns to generate impactful media exposure.
• Build and nurture relationships with key fashion and lifestyle media contacts and editorial stylists.
• Collaborate with internal teams to integrate product stories optimally into press coverage.
• Ensure ASOS maintains a strong presence in relevant media channels at appropriate times.

Requirements

• Proven background in fashion, lifestyle, or retail PR with a history of achieving high-quality media coverage.
• Established and active network within the fashion and lifestyle media and stylist communities.
• Insight into crafting stories that resonate and placement strategies for maximum impact.
• Ability to translate campaigns and products into press content that aligns with cultural trends and brand identity.
• Exceptional organizational skills with the capacity to handle multiple priorities swiftly.
• Strong and clear communication abilities internally and externally.
• Excellent news judgment and instinct for finding compelling media angles.
• Deep engagement with fashion, culture, and media trends.
• Commitment to supporting Diversity, Equity, and Inclusion initiatives within the company culture.

Additional Information

• Employee discounts on ASOS products.
• Access to employee sample sales.
• 25 days of paid annual leave plus an additional celebration day for special occasions.
• Private medical insurance scheme.
• Annual fixed additional payment as a gesture of appreciation.
• Opportunities for tailored learning and development experiences to support career growth.

ASOS values in-person collaboration and encourages spending at least three days per week in the office to enhance teamwork, accelerate decision-making, and cultivate a dynamic culture where employees can thrive and innovate.