Performance Marketing Specialist

About Animal Emergency Australia (AEA)

Animal Emergency Australia is a rapidly expanding national network of emergency and critical care veterinary hospitals focused on providing exceptional after-hours emergency veterinary services for pets and their families during critical times. Beyond clinical care, AEA fosters a collaborative environment where veterinary practitioners, educators, and support staff unite to develop superior care systems, enhance educational settings, and achieve improved outcomes for patients and personnel alike.

Role Overview

As a Performance Marketing Specialist within AEA’s hands-on, cooperative marketing team, you will leverage data-driven insights and optimization techniques to convert digital engagement into impactful results. This role demands active management and continual refinement rather than set-and-forget tactics, aligning marketing efforts with the broader goals of supporting hospitals, educational initiatives, and talent recruitment across a national emergency care network.

Main Responsibilities

• Lead and optimize paid digital advertising campaigns on platforms such as Google Ads, Meta Ads, and other approved channels with strong emphasis on efficiency and outcomes.
• Develop and implement ongoing testing for targeting strategies, messaging, creatives, and conversion funnels.
• Enhance campaign ROI and reduce costs across various key AEA objectives.
• Identify and explore new avenues for growth through experimental strategies.
• Manage SEO and local search performance across multiple sites, improving visibility using tools like Yoast, BrightLocal, and Google Business Profile insights.
• Increase discoverability of hospitals and services on local and national levels.
• Produce clear, actionable performance reports analyzing digital marketing activities and translate metrics into informed recommendations affecting budget allocation, strategy, and expansion.
• Maintain and refine digital tracking, tagging, and attribution frameworks to ensure data accuracy.

Required Skills and Qualifications

• Proven experience in managing paid digital marketing campaigns, particularly with Google Ads and Meta Ads platforms.
• Solid knowledge of SEO practices and local search optimization techniques.
• Experience using web analytics tools such as GA4 and reporting platforms like Looker Studio or similar.
• Strong analytical skills and a meticulous approach to data interpretation.
• Ability to convert performance insights into strategic marketing actions.
• Demonstrates a proactive attitude, curiosity, and a continuous testing mindset to optimize marketing effectiveness.

Certifications in Google Ads, GA4, and Meta Blueprint are highly advantageous.

Employment Details and Benefits

• Permanent part-time position with a commitment of 48 hours every two weeks.
• Work environment that supports hybrid options and fosters genuine work-life balance with a culture centered on kindness.
• Compensation range from $40 to $45 per hour, in addition to superannuation contributions and 17.5% leave loading.
• Additional perks include pet-related benefits enhancing employee satisfaction.