Meta Ads Expert

About the Role

Wincible, a performance marketing and UGC ad agency based in Bhopal, seeks an experienced Meta Ads Expert. This role requires deep expertise beyond beginner-level Facebook advertising. The candidate will manage substantial ad budgets for clients in sectors like D2C brands, edtech, and service businesses, aiming to ensure client profitability through continuous optimization rather than fixed packages.

Key Responsibilities

• End-to-end management of ad campaigns including defining objectives, audience targeting, budget allocation, placements, and bidding strategies.
• Daily analysis and monitoring of campaign metrics such as CTR, CPC, CPM, CPA, ROAS, frequency, and conversion rates at multiple levels.
• Identifying underlying causes for drops in performance such as creative fatigue, audience saturation, tracking issues, or seasonality to implement precise corrective actions.
• Systematic testing and iteration of creatives and copy through structured A/B tests focusing on controlled variable modifications.
• Responsible budget management, making informed scaling decisions and adjusting spend pacing within monthly caps.
• Oversee advanced tracking setups including Meta Pixel configuration, Conversions API, custom conversions, event monitoring, and discrepancy diagnosis in reported data.
• Producing clear, transparent client reports explaining performance factors and planned next steps in understandable business terms.
• Collaborating across creative, content, and SEO teams to integrate paid campaigns within broader marketing funnels.

Candidate Requirements

• Minimum of 2 years hands-on experience managing active Meta ad accounts either at agencies, in-house, or freelance.
• Demonstrated ability to scale campaigns to larger budgets while maintaining stable performance.
• Experience managing budgets of at least ₹300,000 per month in ad spend.
• Competence in advanced tracking technologies including pixel setup, event verification, and troubleshooting; familiarity with Conversions API is preferred.
• Strong analytical skills capable of developing hypotheses from performance data and differentiating signal from noise.
• Excellent communication skills for client engagement and transparent reporting.
• Up-to-date knowledge of Meta platform changes including recent updates in campaign types, targeting, attribution, and policies.
• Must be based in or willing to relocate to Bhopal, as this is an on-site position.

Preferred Skills

• Experience in UGC ad creation and testing from briefing to performance evaluation.
• Background in edtech, informational products, or D2C ecommerce sectors.
• Familiarity with Google Ads, YouTube ads, GA4 analytics, Shopify, or LMS platforms such as Graphy.
• Ability to communicate effectively with clients in both Hindi and English.

Additional Notes

• This is not a role suited for those seeking remote work or those requiring strictly defined instructions without autonomy.
• Applicants should be comfortable being measured on actual client outcomes rather than just completing assigned tasks.