Marketing Coordinator

About OPTYO

OPTYO is a performance marketing agency and brand growth partner dedicated exclusively to eCommerce brands in the sports, fitness, and wellness industries. We collaborate with founder-led brands to accelerate measurable growth by integrating paid media, creative content, email marketing, and conversion-enhanced web experiences. Our approach bridges brand building and performance marketing, recognizing that compelling creative work directly drives revenue.

Our team specializes in the industry with deep expertise and practical experience in scaling brands from initial traction to achieving 7-8 figure revenues. Working at OPTYO means participating in a fast-paced, results-oriented environment where you gain firsthand insight into developing, optimizing, and expanding high-growth D2C brands.

Position Overview

We are looking for a motivated Marketing Coordinator who will be responsible for designing, executing, and overseeing effective marketing campaigns that promote our clients’ products. This role involves collaboration with various departments to develop and implement marketing strategies aimed at enhancing brand visibility, boosting product sales, and increasing overall revenue.

Key Responsibilities

• Plan and execute paid media campaigns of small to medium scale, managing them from initial setup through ongoing optimization.
• Work closely with team members to prepare and present engaging presentations during meetings with clients.
• Serve as the primary point of contact for clients regarding the campaigns you manage.
• Examine campaign performance data, provide detailed analysis and insights, and propose actionable, data-driven strategies for all campaign types.
• Oversee client budgets and advise on reallocations within paid accounts and across marketing channels to optimize ROI.
• Help establish client benchmarks and carry out optimizations to efficiently meet client KPIs.
• Collaborate with email marketing and ecommerce teams to implement campaign tasks, make necessary adjustments, and ensure seamless cross-team cooperation to maximize client outcomes.
• Maintain transparent communication with internal agency members about client goals, feedback, and scheduling workflows.
• Continuously refine paid media workflows and foster innovation by developing new strategies and approaches.
• Design graphics for paid social media campaigns using tools like Canva and Adobe Creative Suite.
• Lead onboarding processes for new clients and troubleshooting efforts, ensuring all relevant systems—including advertising accounts, email marketing platforms, websites, and data dashboards like Databox—are integrated with OPTYO’s management accounts.
• Coordinate with the creative team (Editcrew) to develop and polish creative briefs for new advertising assets.
• Support organic marketing strategies by managing social media calendars, generating content, and overseeing influencer outreach and community engagement efforts.

Qualifications

• At least one year of experience managing paid marketing campaigns, particularly small to medium paid media campaigns; prior agency experience is advantageous.
• Practical expertise in Meta (Facebook) and Google Ads platforms, including campaign optimization, keyword targeting, and ad copy creation.
• Strong writing skills with the ability to create clear, brand-consistent copy and interpret key marketing performance indicators.
• Ability to manage multiple priorities effectively in a dynamic, fast-paced environment and meet firm deadlines.
• Excellent attention to detail, organizational skills, and superior note-taking abilities.
• Passion, creativity, and dedication toward paid media initiatives and client success.
• An entrepreneurial mindset coupled with eagerness to learn and pursue professional growth.
• Bachelor’s degree in Marketing, Business, or a related discipline is required.

Benefits and Perks

• Access to medical, dental coverage, and a 401(k) retirement plan.
• Complimentary membership to a gym facility.
• Significant opportunities for career development and advancement within a fast-growing agency environment.
• A collaborative, open, and innovative team culture.