Growth Manager

About the Role

Optimus FZCO, through its Helix platform, partners closely with clinics, physicians, and healthcare teams throughout Dubai. We seek a Growth Manager dedicated to transforming market insights and professional connections into scheduled qualified meetings, new commercial prospects, and measurable business growth.

This role requires hands-on execution, combining detailed research, outreach, relationship cultivation, campaign management, and persistent follow-up to engage key healthcare decision-makers effectively. You will deploy all relevant professional channels, including LinkedIn, email, phone calls, personal introductions, industry events, and face-to-face meetings to build access and generate meaningful dialogues.

Key Responsibilities

• Conduct comprehensive market intelligence and build detailed profiles of clinics, healthcare groups, doctors, and stakeholders across Dubai.
• Investigate target organizations to understand their services, specialties, operational locations, leadership, decision-makers, and potential needs.
• Identify and map primary contacts including clinic owners, medical directors, doctors, general managers, operations leaders, and relevant stakeholders.
• Systematize and maintain up-to-date account maps and personalized engagement plans using company data responsibly.
• Initiate contact with target professionals using LinkedIn, email, phone, introductions, and other appropriate communication methods.
• Create highly tailored outreach messages based on the individual profile, clinic characteristics, and commercial objectives.
• Attend clinics for in-person meetings and build rapport with healthcare professionals by arranging coffees, demonstrations, and formal business meetings.
• Maintain diligent, professional follow-up to secure confirmed meetings or clear outcomes.
• Expand relationships within existing client accounts to identify advocates, generate introductions, and explore expansion opportunities.
• Represent Helix credibly at healthcare conferences, networking events, and industry gatherings.
• Design, launch, and refine targeted digital marketing campaigns across Meta and Google platforms focused on relevant healthcare segments and decision-maker profiles.
• Co-ordinate campaign assets including messaging, landing pages, and outreach sequences, utilizing retargeting and multi-channel approaches to convert awareness into in-person meetings.
• Monitor campaign metrics such as lead quality, cost per qualified opportunity, and conversion rates, testing and optimizing messaging, audiences, and channels accordingly.
• Collaborate closely with sales teams to ensure seamless follow-up on every qualified lead.
• Keep accurate, detailed records of account contacts, engagement history, activities, outcomes, and next steps, tracking prospects from initial research through to commercial handover.
• Provide regular reports on outreach progress, relationship development, meetings secured, and campaign performance, adjusting activities proactively based on results.

Qualifications and Experience

• Fluency in English is essential; knowledge of Russian or Arabic is a strong advantage.
• Minimum three years’ experience in growth, business development, partnerships, demand generation, or a closely related commercial role.
• At least two years of direct experience managing and optimizing Meta Ads and Google Ads campaigns.
• Proven success in generating qualified meetings through active outbound outreach methods, not relying solely on inbound leads.
• Proficiency in LinkedIn prospecting, CRM pipeline management, and campaign performance analytics.
• Excellent professional writing skills with the ability to craft personalized outreach communications.
• Willing and able to attend regular in-person visits, coffee meetings, events, and gatherings around Dubai.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.

Preferred Additional Experience

• Familiarity with the healthcare, medical technology, SaaS, or other B2B industries involving complex decision-making groups.
• A working knowledge of Dubai's private healthcare market and an existing professional network among clinics or healthcare professionals.
• Experience developing account-based marketing campaigns, retargeting workflows, and multi-channel outreach sequences.
• Background in cultivating partnerships or developing expansion opportunities within existing client organizations.

What Success Looks Like

• Thorough mapping and profiling of target clinics and key stakeholders.
• Establishing meaningful relationships with healthcare decision-makers.
• Consistently arranging qualified meetings and generating commercial leads.
• Executing efficient Meta and Google campaigns that successfully convert audience attention into meetings.
• Opening up introductions and expansion avenues through existing contacts.
• Maintaining precise account intelligence alongside disciplined pipeline tracking.

The Ideal Candidate

You exhibit persistence and personalization in your outreach, avoiding generic messaging. You research each prospect thoroughly, understand their organizational context, tailor your communication accordingly, and nurture relationships until fruitful conversations emerge. Equally comfortable researching clinics, crafting personalized LinkedIn invitations, managing digital campaigns, and meeting healthcare leaders face-to-face, you thrive in a dynamic, multi-channel growth environment.