Growth Manager

About MAX

MAX is driving Africa's mobility revolution by building a sustainable, accessible, and affordable transportation future. We create the largest subscription and financial services platform for commercial drivers across Africa, combining technology, energy infrastructure, and financial products to enable access to low- or zero-emission vehicles and related services.

Since 2015, MAX has expanded from 200 drivers to empowering over 55,000 Champions across Nigeria, Ghana, and Cameroon, with plans for continental growth. Our mission focuses on transparency, integrity, innovation, partnership, and prioritizing safety for every ride.

Our impact includes pioneering rent-to-own models for two- and three-wheeler vehicles and providing comprehensive benefits such as licensing, insurance, health coverage, and maintenance services. MAX is also advancing electric vehicle adoption with solar-powered battery swap stations aiming to deploy 10,000 EVs by 2025.

Role Overview

The Growth Manager will be responsible for creating and executing scalable growth plans targeting customer acquisition, retention, partnerships, and revenue growth. This position demands both strategic and hands-on leadership abilities to drive business performance across multiple channels and markets.

Key Responsibilities

• Design and implement growth strategies aligned with revenue and expansion objectives.
• Identify new market opportunities and customer segments.
• Develop frameworks for acquisition and retention at scale.
• Lead experimentation and growth sprint initiatives.
• Drive customer acquisition via digital, offline, referral, and partnerships channels.
• Improve activation funnels and customer lifecycle engagement.
• Analyze growth metrics including CAC, LTV, retention, conversions, and revenue.
• Create dashboards and interpret data to inform actionable business decisions.
• Conduct market and competitor analysis to find growth trends and opportunities.
• Manage strategic partnerships to accelerate market penetration.
• Support product launches and geographic or vertical expansion efforts.
• Collaborate cross-functionally across Product, Engineering, Operations, Marketing, and Finance.
• Lead growth team members, fostering a culture of accountability and innovation.

Qualifications & Skills

• 5 to 8+ years in growth, strategy, marketing, commercial operations, or business development.
• Experience in startups or sectors like mobility, fintech, logistics, marketplaces, or tech-enabled services preferred.
• Proven success in scaling products and driving customer acquisition and revenue growth.
• Proficient with performance marketing, CRM, lifecycle marketing, and analytics platforms.
• Advanced skills in Excel/Google Sheets and data visualization tools; familiarity with SQL, Mixpanel, Amplitude, Tableau, or Power BI is a plus.
• Excellent communication and stakeholder management capabilities.
• Strong execution discipline managing competing priorities.
• Commercially astute with solid business understanding.
• Bachelor’s degree in Business, Economics, Marketing, Engineering, Data Analytics or similar; MBA or certifications advantageous.

Culture & Values

MAX values diversity and inclusion, welcoming candidates regardless of background or identity. Our principles emphasize leadership, empathy, humility, creativity, diligence, candor, collaboration, and a bias towards leveraging technology and automation.

Benefits

• Competitive salary and benefits package
• Health insurance coverage
• Regular performance evaluations and feedback
• Dynamic, passionate team and engaging company culture