Field Marketing Manager

About the Role

This position combines sales with fieldwork, focusing on engaging with new customers to drive traffic to the Dombivali store.

Key Responsibilities

• Identify new local areas, societies, and buildings near the Dombivali location.
• Engage with society secretaries and committee members to secure permissions for marketing activities.
• Participate actively in local WhatsApp and community groups for networking.
• Establish partnerships with brands, shops, gyms, salons, clubs, and corporate offices nearby.
• Organize and manage events, mall activities, and stall setups as part of BTL activations.
• Coordinate promoters and field staff for event execution.
• Distribute Privilege Cards and special offers to encourage store visits and bookings.
• Keep detailed records of all activities including contacts made, cards distributed, leads generated, and resulting sales.
• Submit simple daily or weekly reports to the Area Manager.

Candidate Profile

• Energetic and outgoing individual with a passion for engaging new people.
• Trustworthy and honest, capable of working independently in the field.
• Strong sales skills with an ability to persuade and convert prospects.
• Willingness to travel extensively in the assigned area daily.
• Experience managing a small team of promoters.
• Competent in record keeping and timely reporting.

Experience & Language Requirements

• Minimum 1 to 3 years of experience in field sales, BTL activation, or business development.
• Prior involvement with society tie-ups, promotional events, or neighborhood marketing is advantageous.
• Preferred background in salons, retail, gyms, or FMCG sectors.
• Fluency in Hindi and Marathi required to interact with local communities; basic English communication skills are beneficial.

Benefits

• Competitive monthly salary ranging from ₹25,000 to ₹45,000.
• Travel expenses covered.
• Opportunities for career advancement into senior marketing roles.
• Autonomy to design and execute field marketing activities.

Additional Information

The role is located in Mumbai, Maharashtra, specifically focusing on the Dombivali area. It involves significant face-to-face interaction and local community engagement to support brand growth and sales.