Executive - Performance Marketing

Role Overview:

As a Performance Marketing Executive at GMG based in Dubai, you will be responsible for strategizing, executing, and refining digital advertising campaigns on paid media channels. Positioned as a key link between the Performance Marketing Manager and different internal teams, your role will involve translating marketing strategies into actionable plans, overseeing daily campaign activities, and achieving measurable business goals.

Key Responsibilities:

• Plan, launch, and fine-tune paid advertising campaigns across platforms like Google, Meta, TikTok, Snapchat, and YouTube.
• Ensure campaign execution meets schedule and budget constraints while aligning with strategic business objectives to meet targets such as revenue and site sessions.
• Monitor key performance indicators through regular tracking and conduct A/B testing and audience segmentation to optimize campaigns and budget allocation.
• Analyze weekly and monthly campaign performance data to generate actionable insights that improve ROI and efficiency.
• Collaborate with brand marketing, e-commerce, content, and CRM teams to ensure campaigns are in sync with product launches and seasonal promotions.
• Communicate effectively with stakeholders to guarantee timely delivery of campaign objectives and alignment with marketing calendars.
• Innovate by exploring emerging ad formats, testing beta opportunities, and identifying new growth channels to maintain competitive advantage in performance marketing.
• Create and distribute detailed daily, weekly, and monthly performance reports highlighting key learnings and optimizations to relevant stakeholders.
• Coordinate with external media agencies and platform representatives to adopt best practices and gain early access to new market opportunities.

Required Competencies:

• Familiarity with paid media platforms such as Google Ads, Meta Ads Manager, TikTok Ads, and programmatic advertising.
• Solid knowledge of digital marketing metrics including ROAS, CTR, CPA, and conversion rates.
• Experience using analytics tools like Google Analytics (including GA4), Branch, and Appsflyer for campaign tracking and performance measurement.
• Capable of independently setting up and monitoring campaigns across various paid channels.
• Strong analytical skills with proficiency in Excel or Google Sheets to interpret data and generate insights.