- Experience
- Up to 2 yrs
- Salary
- INR 20,000 – INR 25,000 / month
- Openings
- 1
- Posted
- 3 часа назад
- Work mode
- In office
- Resume
- Required to apply
Job description
About the Role
Digitel Gram Media seeks a results-oriented Digital Marketing Executive possessing between 6 months to 2 years of practical experience in strategizing, launching, and refining paid advertising campaigns on Meta and Google platforms.
Key Duties
- Plan, execute, and enhance performance marketing campaigns across Meta Ads (Facebook and Instagram) and Google Ads including Search, Display, and YouTube platforms.
- Drive crucial performance metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates.
- Manage the full campaign lifecycle including audience analysis and targeting, ad copy and creative collaboration, budget management, and bid strategies.
- Conduct A/B testing and ongoing campaign optimizations to improve effectiveness.
- Design and implement marketing strategies across various sectors including real estate, e-commerce, and service industries.
- Track and report campaign performance regularly, providing insights to inform decision-making.
- Oversee display advertising efforts comprising banner strategy, placement planning, audience segmentation, and remarketing initiatives.
- Collaborate with design and content departments to produce creatives optimized for high conversion.
- Stay informed about current trends, new tools, and updates in digital advertising platforms.
Skills and Experience Required
- Proficiency in using Meta Ads Manager for campaign creation and management.
- Hands-on experience with Google Ads, with mandatory expertise in Search and Display campaigns and preferable experience in YouTube ads.