Digital Marketing Executive

About the Role

We are seeking a Digital Marketing Executive to join our EdTech career acceleration platform team. This role transcends simple coordination, placing you in charge of comprehensive campaign management, team oversight, and end-to-end CRM and marketing automation. The focus is on generating qualified leads that convert into learners, measured through meaningful metrics rather than superficial indicators.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns on platforms such as Meta Ads, Google Ads, and LinkedIn, managing the process from creative conception through to return-on-ad-spend (ROAS) measurement.
• Focus on lead quality by tracking and driving a qualified sales pipeline.
• Conduct A/B testing on creative assets, target audiences, and landing pages; rapidly apply insights to improve performance.
• Manage the CRM system, maintaining clean pipeline data, lead progression stages, and generating actionable dashboards.
• Develop and oversee behavior-driven email and WhatsApp automation sequences including enrollment nudges, re-engagement initiatives, and drip campaigns, ensuring no lead slips between marketing and sales.
• Supervise content distribution across Instagram, LinkedIn, and YouTube, maintaining brand consistency characterized by specific, outcome-oriented messaging.
• Drive on-page SEO strategies on the company website, collaborating with content and technical teams for schema implementation, site structure, and authority development.
• Monitor keyword rankings, organic traffic, and evolving search intents within the EdTech sector.
• Deliver weekly analytics reports covering paid and organic channels as well as email and CRM performance; create dashboards using GA4 or equivalent tools.
• Identify and remedy funnel drop-offs proactively.
• Lead and mentor a small team of junior marketers or interns, managing their tasks, reviewing their work, and facilitating skill development.
• Coordinate across growth, content, sales, and product teams to maintain alignment and high standards.

Candidate Requirements

• 3 to 5 years’ experience in digital marketing with at least one year independently managing campaigns, preferably in EdTech or fast-paced D2C/B2C sectors.
• Proficient hands-on experience with CRM tools demonstrating ownership of the marketing funnel.
• Proven capability in creating and managing marketing automation flows across email, WhatsApp, or SMS platforms.
• Experience supervising or mentoring junior team members.
• Strong skills in campaign setup and optimization on Meta Ads and Google Ads, including budget handling.
• Knowledge of GA4, Google Search Console, and basic SEO auditing techniques.
• Expertise in CRM lead tagging, stage management, and reporting.
• Familiarity with email marketing automation platforms such as Mailchimp, Brevo, ZeptoMail, MoEngage, or similar.
• Bonus points for familiarity with AI tools and prompt engineering relevant to marketing contexts.

Additional Information

This role includes leadership responsibilities heading a small team and demands a systematic approach, precision, and a strong results orientation. The work setting is based in Hyderabad, Andhra Pradesh, India.

Compensation

The monthly salary range offered is between 25,000 and 35,000 INR.