Digital Experience Transformation Lead

Overview

This position seeks a candidate who thrives on untangling disorganized digital environments such as complex sitemaps, multiple inherited websites, redundant landing pages, and outdated content management system patches. The focus is on refining digital experiences for a company expanding through acquisitions across Australia and New Zealand, addressing customer journeys, UX design, website structure, and improving conversion performance.

Company Context

First Focus is a rapidly growing Managed Service Provider with nearly 400 staff across Australia, New Zealand, and the Philippines. With recognition as Australia's leading MSP for nine consecutive years, the company is undergoing growth via acquisitions, necessitating enhanced clarity, usability, and effectiveness of website experiences.

Role Responsibilities

• Enhance inbound lead quality, conversion rates, and pathways on key websites.
• Develop and optimize website architecture, UX, and customer journeys tailored to both acquired and existing client segments.
• Design and conduct UX and conversion rate experiments involving pages, forms, trust elements, calls to action, and messaging.
• Communicate brand transitions clearly to reassure current and prospective customers acquired through business growth.
• Maintain essential trust signals, proofs, and conversion elements from legacy websites.
• Coordinate with agencies, developers, and stakeholders to implement scalable and maintainable digital marketing platforms.

Candidate Requirements

• Proven experience in improving conversion performance on lead generation websites.
• Advanced skills in UX design, customer journey mapping, and conversion optimization.
• Strong business acumen with a focus on converting inbound leads effectively.
• Experience handling websites with multi-geo or multi-market configurations.
• Ability to translate business objectives into actionable website requirements.
• Collaborative experience working with agencies, developers, or implementation partners.
• Technical understanding of website technologies, CMS platforms, and UX frameworks.

Additional Preferred Qualifications

• Background in IT, managed services, SaaS, or professional services sectors.
• Experience managing brand and website transitions arising from corporate acquisitions.
• Knowledge of A/B testing methodologies and experience with WordPress or other modern CMS platforms.
• Capability to design websites that marketing teams can easily maintain and evolve.

Employee Benefits and Culture

• Competitive pay offered under a fixed-term contract arrangement.
• Access to Uprise program including individual coaching by qualified mental health professionals.
• Flexible working arrangements to promote work-life balance.
• Professional growth opportunities with 10 paid study days annually, covered exam fees, and salary increases upon certification achievements.
• Participation in FastTrack mentoring initiatives.
• Engagement with MAD (Making a Difference) Council, supporting equity, charitable causes, and environmental efforts.
• Regular social events fostering a supportive and collaborative team environment.
• Impact opportunity to refine a coherent, smarter, and higher-converting website presence across Australia and New Zealand.

Additional Information

The successful applicant should embrace intellectual curiosity, constantly questioning existing digital elements and conventional practices. The position addresses the complexities brought by acquisitions—merging differing digital assets and customer bases into a unified, trustworthy experience.

First Focus encourages applications from neurodiverse individuals and offers flexible accommodations to allow candidates to demonstrate their capabilities optimally. Disclosure is welcome to provide access to the company’s Neurodiversity Statement and support options.