Content Developer

About the Role

We are seeking a creative and detail-focused Content Developer to join our team in Ahmedabad, Gujarat. This full-time position involves researching, writing, editing, and developing high-quality educational and digital marketing content to engage various online audiences.

Key Responsibilities

• Research and produce quality content for websites, blogs, educational platforms, and social media channels including Instagram, LinkedIn, and Facebook.
• Create SEO-optimized articles, blogs, landing page copy, and website content tailored to the target audience and brand voice.
• Edit and proofread content ensuring grammatical accuracy, clarity, and consistency.
• Collaborate with SEO and marketing teams to optimize content for improved search engine rankings using natural keyword integration.
• Plan and maintain content calendars and repurpose existing content into formats like short posts, captions, and social media updates.
• Track content performance through engagement and traffic metrics and recommend enhancements.
• Stay current on trends in education, digital marketing, social media, and innovative content tools including AI-driven assistants.

Required Skills and Expertise

• Proficiency in English writing with strong grammar, vocabulary, and proofreading capabilities.
• Adept research skills and analytical thinking.
• Good understanding of SEO principles, keyword placement, meta descriptions, and content structuring.
• Ability to tailor writing style to varied audiences and platforms.
• Creativity and effective storytelling abilities alongside keen attention to detail.
• Basic knowledge of social media content creation and deadline management.

Preferred Qualifications and Experience

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, Education, or related fields preferred; however, freshers with strong writing and research skills are welcome.
• Experience creating educational or academic content and knowledge of CMS tools such as WordPress.
• Familiarity with Google Search Console, Google Analytics, Canva, and AI tools like ChatGPT or similar platforms.
• Prior work in education, EdTech, media, or digital marketing environments is advantageous.

Candidate Profile

• Creative, passionate about content, and eager to learn new topics.
• Capable of simplifying complex information effectively.
• Responsible, deadline-oriented, and reliable in both independent and collaborative settings.
• Interested in leveraging AI to enhance content creation and digital marketing efforts.

Performance Indicators

• Volume and quality of content delivered.
• Originality and accuracy of content.
• SEO effectiveness and increased organic traffic.
• Engagement metrics on social media.
• Timely completion of content projects.
• Improvement in readability and content standards adherence.

Working Conditions

• Full-time role based in Ahmedabad, Gujarat.
• Working days Monday through Saturday, Sundays off.
• Working hours follow company policy.

Why Join Us?

• Opportunity to contribute to an education-centered digital platform.
• Exposure to SEO, content marketing, social media, and innovative AI content tools.
• Chance to grow a robust content portfolio and career development.
• Work in a collaborative, creative, and supportive environment.