Brand Marketing Manager

About Tully Luxury Travel

Tully Luxury Travel ranks among North America's premier luxury travel advisory firms, curating exceptional journeys for sophisticated travelers worldwide. Located in Miami, the company is expanding and seeking a Brand Marketing Manager to enhance and solidify the prestige of one of the leading luxury travel brands.

The Brand Marketing Manager will be crucial in embodying the Tully brand across all client interactions, directing integrated marketing campaigns, overseeing digital presence, and assuring cohesive brand messaging throughout communications. This role suits a highly organized, imaginative, and collaborative marketing professional who excels in dynamic environments and is enthusiastic about premium brands, compelling storytelling, and flawless execution.

Primary Objective

This role is accountable for managing the execution and coordination of Tully’s marketing strategies, ensuring uniform brand representation across all touchpoints. Acting as the core operational leader within the marketing team, the manager oversees project management, website content upkeep, agency engagements, and marketing campaign delivery to ensure punctuality and exceptional quality.

Key Success Indicators

• Timely and excellence-driven completion of integrated marketing campaigns.
• Consistent portrayal of the Tully brand across channels and interactions.
• Up-to-date, precise website content aligned with company objectives.
• Efficient marketing project workflows supported by robust organization and teamwork.
• Seamless communication and execution experienced by internal and external collaborators.
• Advancement of marketing operations via process improvements and adept project management.

Roles and Responsibilities

• Direct marketing schedules, workflows, and project completions.
• Coordinate tasks among internal teams, agencies, cruise operators, and hotel partners.
• Lead weekly marketing meetings to identify challenges and resource needs.
• Maintain marketing calendars and ensure adherence to timelines.
• Implement enhancements to marketing procedures to boost team efficiency.
• Manage daily website content updates and quality checks in partnership with agency and development teams.
• Ensure website content accuracy and brand consistency.
• Preserve and advance brand standards, guidelines, and templates.
• Critically review creative output and communications for brand alignment.
• Support initiatives that elevate brand recognition and uniqueness.
• Instruct internal teams on brand compliance and best practices.
• Oversee the creation and launch of marketing campaigns including social media, email marketing, and digital magazines.
• Develop marketing materials like websites, publications, sales tools, and presentations.
• Synchronize marketing calendars covering campaigns, events, and supplier activities.
• Collect and manage content approvals from stakeholders.
• Ensure all content faithfully reflects Tully’s brand voice and editorial benchmarks.
• Collaborate with the Growth Marketing Manager on email and paid social media campaigns ensuring timely content and creative asset delivery.
• Serve as the main marketing contact between departments and external collaborators, coordinating feedback and approvals to ensure successful project outcomes.

Equal Opportunity Employment

Tully Luxury Travel is dedicated to creating a workplace free from discrimination on the basis of race, color, religion, gender, national origin, age, disability, marital status, or veteran status.

Additional Information

The job description outlines primary activities but is not exhaustive. Employees may be requested to perform additional tasks as needed.