Brand & Content Strategist

Overview

Moon Juice is seeking an experienced Brand & Content Strategist to enhance and amplify our brand presence at every customer interaction. This role involves crafting and implementing a brand and content strategy that deepens brand loyalty, drives company growth, and supports our mission to empower women to feel confident in their bodies.

Role Responsibilities

• Conceptualize and realize culturally relevant brand activations including partnerships, collaborations, founder-driven initiatives, and community programs that increase Moon Juice's cultural relevance and distinctiveness.
• Manage the strategic cultural calendar to support brand awareness, affinity, and meaningful consumer conversation.
• Create consumer-facing ideas aligned with business priorities that are timely, relevant, useful, and engaging.
• Assess potential initiatives for brand alignment, audience appeal, cultural significance, and business impact to ensure ideas have genuine purpose.
• Simplify and refine activations to be sharp, distinctive, and authentic rather than forced or gimmicky.
• Identify opportunities for the brand to authentically connect with culture, extending existing permissions and innovating new entry points through creativity and conviction.
• Collaborate closely with creative, social, PR, growth, retail, product, and customer experience teams to align brand initiatives across departments and avoid siloed executions.
• Analyze feedback from activations and partnerships to continually improve strategy and execution.
• Contribute to building high-functioning brand teams that combine speed, creativity, and quality.
• Support project management by preparing briefs, timelines, recaps, planning, and workflows to move ideas efficiently from concept to delivery.
• Develop and implement monthly and seasonal editorial content themes for consistent storytelling across multiple channels including social, email, PR, and owned media.
• Create enduring content franchises and storytelling formats that scale effectively across platforms.
• Partner with channel leads to adapt stories appropriately for diverse media outlets.
• Collaborate with leadership to develop and codify Moon Juice's brand voice and editorial style guide, serving as the brand's voice authority.
• Compose copy for a wide range of channels including email, social media, product storytelling, website, Amazon listings, brand campaigns, paid media, and physical retail assets.
• Develop messaging architectures, hooks, headlines, and narrative frameworks.
• Oversee consistency between brand positioning and voice execution across teams and content creators.
• Manage a copywriting resource, ensuring quality control and adherence to brand voice standards across all content.

Candidate Profile

• At least 7 years of relevant experience in brand marketing, content strategy, cultural marketing, or integrated marketing roles, preferably with both agency and in-house exposure.
• Proven track record of culture-centric campaigns, partnerships, activations, or experiences that garnered public attention and engagement.
• Expertise in conceptualizing and developing culturally significant brand moments from idea to execution.
• Strong understanding of consumer behavior, cultural trends, content consumption, creators, partnerships, and experiential activations.
• Background in health and wellness is essential.
• Ability to translate complex scientific concepts into compelling, accurate storytelling for consumers.
• Aware of contemporary culture, media, and content consumption methods.
• Experience building content programs, editorial franchises, and ecosystems for brand storytelling.
• Ability to balance creative narrative with performance metrics.
• Highly organized with the ability to handle multiple projects efficiently in a dynamic environment.

About Moon Juice

Moon Juice crafts advanced supplements with a commitment to trust and efficacy. Since 2011, we have prioritized premium sourcing, dosing, and bioavailability with ingredients that are fully traceable and potently formulated, blending plant wisdom and science.

Additional Information

Applicants may undergo video, phone interviews, written assignments, or on-site interviews during the hiring process. Moon Juice is an equal opportunity employer abiding by all federal protections against discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Accommodation requests for applicants with disabilities can be sent to [email protected].