Assistant Brand Manager

About Mars

Mars is a family-owned company with a century-long tradition of producing products for people and their pets. We are the creators behind renowned global brands such as MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL®, MASTERFOODS®, ROYAL CANIN®, ORIJEN®, and ACANA®. Our commitment is to make a positive difference for individuals, communities, and the environment.

Role Overview

Join our Mars Petcare division focused on enhancing the lives of pets and their owners. As an Assistant Brand Manager, you will support the ADVANCE Marketing team to deliver comprehensive 360-degree campaigns spanning traditional and digital channels.

Key Responsibilities

• Transform market, category, competitor, and consumer insights into actionable strategies for ADVANCE Chilled brand campaigns.
• Assist in implementing robust 360° marketing plans, new product launches, and innovation projects, ensuring smooth execution and measurable success.
• Collaborate effectively with Brand, Shopper, Professional Services, and Digital teams to bring creative ideas to life and maximize campaign effectiveness.
• Lead initiatives aimed at professional audiences, coordinating events, merchandise, and trade materials to support the Professional Services team across ANZ.
• Oversee budget management, monitor campaign performance, handle social media content, and derive insights to continuously improve brand activities.

Candidate Profile

• Possess a Bachelor of Business degree, ideally majoring in Marketing with a strong focus on digital marketing skills.
• Experience in consumer packaged goods (CPG) markets, implementing brand campaigns across multiple marketing channels including traditional media, paid and organic digital platforms, and events.
• Highly organized with an ability to prioritize tasks effectively, pay great attention to detail, and communicate clearly.
• Proactive and action-oriented, demonstrating entrepreneurial drive and the capability to initiate and advance projects promptly.
• Additional advantages include skills in digital community management, a background related to animal or food health, and experience with new product development (NPD) innovation.

Why Join Mars?

• Purpose: Contribute to cherished brands with over 100 years of local manufacturing heritage, creating products loved by people and pets while supporting a sustainable future.
• People: Thrive in a culture valuing your contributions, fostering leadership, and recognizing your impact — where your work makes a real difference.
• Development: Benefit from personalized growth opportunities and genuine chances to advance your career from day one.
• Work Environment: Be part of an organization invested in helping you balance and enhance your energy for both professional and personal life.