Assistant Brand Manager

About the Role

This position allows you to work with one of Singapore's leading beer brands, overseeing significant business deliverables. You will spearhead integrated marketing campaigns, support new product introductions, collaborate globally, and gain comprehensive brand management experience within a top-tier brewing company.

Key Responsibilities

• Support the brand lead in crafting and implementing marketing strategies aligned with brand positioning and business goals.
• Contribute to annual brand planning by transforming consumer, shopper, and market insights into strategic marketing actions.
• Manage the integrated marketing calendar to ensure consistent messaging across multiple channels.
• Execute marketing campaigns across digital, social media, and other channels to boost brand recognition and customer conversion.
• Prepare campaign briefs and coordinate with agency partners from briefing through to execution.
• Organize and implement key brand activations, including in-store, online, and offline events.
• Collaborate closely with cross-functional teams such as sales, trade marketing, supply chain, innovation, and finance to ensure seamless plan execution.
• Oversee external agency relationships ensuring creative alignment and quality delivery.
• Assist with new product and packaging launches, ensuring effective go-to-market strategies.
• Monitor market trends, competitor activities, and consumer preferences to identify growth opportunities.
• Track brand and campaign performance using key metrics and generate insights for optimization and ROI improvement.
• Manage marketing budgets, ensuring efficient allocation and project delivery on time and within budget.
• Supervise executional aspects such as trade visibility, promotional campaigns, and sponsorships.
• Serve as the business owner for a designated Strong Beer brand, accountable for marketing plan development, investment management, and achieving sales and market share targets.

Success Indicators

• Marketing campaigns completed punctually and within allocated budgets.
• Strong collaboration and execution across functional teams.
• Successful launch of innovative products.
• Improvements in brand health and campaign effectiveness.
• Achievement of volume and market share goals.

Qualifications and Experience

• Degree in Marketing, Business, or equivalent professional experience.
• 3 to 5 years of experience in brand management, marketing, or related commercial roles within FMCG.
• Proven track record in managing integrated marketing campaigns from planning through delivery.
• Strong knowledge of brand development, digital marketing, and communications planning.
• Fluent in English at a professional level.
• Demonstrated ability to manage multiple stakeholders, projects, and deadlines effectively.
• Analytical skills to interpret data into actionable marketing insights.
• Effective collaboration and communication capabilities.