Area Sales Manager

About the Role

Maulshreekadamb Private Limited is recruiting an Area Sales Manager based in Patna, Bihar, specializing in FMCG sectors including spices, dry fruits, and packaged foods. The ideal candidate will have over 5 years of experience driving sales and distribution expansion.

Key Responsibilities

• Expand General Trade distribution networks across the UPE region.
• Boost market penetration down to Tehsil and Block levels through collaboration with distributors and field teams.
• Recruit and oversee distributors and super stockists in strategic markets.
• Ensure product availability, visibility enhancements, and growth in secondary sales.
• Lead and manage teams including Sales Officers, TSEs, and Field Executives.
• Conduct joint market visits to reinforce market coverage and cultivate a high-performance sales culture.
• Broaden retail presence within wholesale markets, kirana stores, and local trade outlets.
• Implement product launches, promotional schemes, and activation campaigns.
• Monitor competitor activities to identify and leverage growth opportunities.
• Maintain robust relationships with distributors and major wholesalers to ensure proper billing, stock rotation, and coverage.

Candidate Profile

• Minimum 5 years' experience in companies dealing with spices brands, dry fruits, premium food products, packaged FMCG, tea, pan masala, cigarettes, or regional/local food brands.
• Strong background in General Trade distribution networks.

Skills and Expertise

• Extensive experience in FMCG distribution management and market development.
• Proven leadership and team management skills for sales personnel.
• Successful track record in developing markets at Tehsil and Block levels.
• Established network with distributors and trade partners in the UPE region.
• Excellent negotiation, leadership, and sales planning capabilities.
• Deep understanding of the General Trade FMCG sales framework.