Analyst/Senior Analyst, B2B Digital Marketing

About Agoda

Agoda is dedicated to connecting travelers globally by simplifying travel planning. Founded in 2005 by two friends passionate about travel, Agoda now operates worldwide as part of Booking Holdings, employing over 7,000 people from 90 countries. We offer extensive deals across millions of hotels, flights, and experiences globally, integrating data and technology at the core of our innovative culture.

Team and Role Overview

The position is within Agoda's B2B Digital Marketing team, which is part of the larger B2B Marketing division. This team is responsible for executing scalable, high-quality marketing campaigns for partners across B2B2C channels. Collaborating with Commercial, Product, Data, and regional Marketing teams, the goal is to deliver measurable campaign performance and actionable insights that benefit both Agoda and its partners. The focus is on balancing operational discipline with growth-oriented frameworks that support multiple partners simultaneously, while also customizing insights to each partner’s unique business context.

Key Responsibilities

• Design, test, and enhance advertising campaigns by experimenting with ad structures and bidding/pricing strategies on platforms including Google, Bing, Tripadvisor, and Trivago.
• Utilize data science techniques to analyze large datasets from experiments and build predictive models, such as evaluating the impact of large TV campaigns or optimizing pricing strategies, while collaborating with product teams on implementation plans.
• Create and maintain performance dashboards, perform in-depth analyses to identify growth drivers, and present insights and recommendations effectively to stakeholders.

Qualifications and Skills Required

• Bachelor’s degree or higher in a quantitative discipline such as computer science, mathematics, engineering, business, or science from a reputed university.
• Fluency in English with strong written and verbal communication abilities.
• At least two years of experience in data analysis roles at top consulting firms, investment banks, private equity, or strategy/business roles within rapidly growing global technology companies.
• Proficiency in data analysis tools and languages like SAS, R, SPSS, Python, VBA, SQL, along with visualization software such as Tableau or Power BI.
• Ability to make objective, data-driven decisions quickly and operate efficiently in a fast-paced environment.
• A proactive mindset with ownership mentality and a desire to influence strategic outcomes.
• Strong organizational skills, meticulous attention to detail, and capability to work independently.

Desirable Attributes

• Experience in digital marketing or e-commerce sectors.
• Familiarity with A/B testing methodologies and performance metrics.
• Effective presentation and negotiation capabilities.
• Team-oriented attitude fostering collaboration and a positive working environment.

Equal Opportunity and Additional Information

Agoda is an equal opportunity employer committed to diversity and inclusion, considering all candidates regardless of sex, age, nationality, or other protected characteristics. Applicant information is retained for future opportunities, with options available to request removal. Agoda does not accept unsolicited third-party recruitment or agency representation and retains the right to directly engage with candidates whose applications are submitted without solicitation.